Chief Audience Growth & Digital Production

Clay Today; McLean (VA); On-site; USD 163,000 - 175,000; Full time

Job summary

USA TODAY is seeking an Executive Editor, Audience & Digital Production to lead the audience strategy and digital production across platforms. This role focuses on building scalable, data-driven workflows, aligning pillars and platforms, and driving reader loyalty through innovative digital experiences.

The leader will guide a 23–30 person organization, report to the SVP, and shape a high-performance newsroom culture grounded in candor and accountability.

Qualifications

• Significant leadership experience in digital newsrooms or audience/production teams.
• Proven track record driving audience growth across multiple platforms (site, app, newsletters, social, video, search).
• Strong fluency in audience analytics and the ability to translate data into clear editorial and distribution decisions.

Responsibilities

• Own the audience strategy across platforms.
• Monitor performance metrics (pageviews, unique visits, return visits) and hit audience and engagement goals.
• Lead and oversee the Compass operating model for audience and digital production.
• Plan daily and look-ahead tentpoles, live coverage and major initiatives.
• Partner cross-departmentally to align audience priorities with business objectives.
• Monitor standards and editorial quality from an audience perspective.
• Champion AI and innovation tools in production workflows.
• Hire, manage, and develop senior editors and platform/central desk staff.

Job description

USA TODAY is seeking an Executive Editor, Audience & Digital Production to lead the audience strategy and digital production across platforms. This role focuses on building scalable, data-driven workflows, aligning pillars and platforms, and driving reader loyalty through innovative digital experiences.

The leader will guide a 23–30 person organization, report to the SVP, and shape a high-performance newsroom culture grounded in candor and accountability.