Dir, Audience Growth & Dig Content Strategy

Newsday Media Group; Melville (NY); On-site; USD 150,000 - 155,000; Full time

Job summary

Newsday Media Group in Melville, NY is seeking a Director of Audience Growth & Dig Content Strategy to lead data-driven audience growth, expand reach and drive digital culture and growth across platforms. The role collaborates across editorial, video, social and newsletters teams to tailor content strategies to audience behavior and platform needs.

You will apply analytics to guide decision-making, develop engagement plans and optimize content for discoverability, while advocating for new

Qualifications

• Proven experience in digital publishing, editing, content strategy, audience development and engagement
• Strong editorial judgment and attention to detail
• Strong leadership with ability to lead and coach teams through change and an evolving newsroom
• Have concept-to-ROI thinking
• Excellent communication and collaborative skills across departments, with a focus on translating ideas into actionable strategies
• Strong analytical skills with experience in tools like Parsley, Google Analytics, Marfeel or similar to inform strategy and decision-making
• SEO, social media and newsletter strategy

Responsibilities

• Digital strategy: Manage daily digital operations and execution of journalism across platforms; develop cross-platform audience growth strategies.
• Collaboration: Partner with editors, reporters and producers to plan and edit audience-focused projects; ensure timely execution and brand consistency.
• Innovation and vision: Propose new editorial initiatives, experiment with new products, and assess ROI.

Skills

Digital publishing

Content strategy

Audience development

Engagement

Leadership

Tools

Parsley

Google Analytics

Marfeel

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Dir, Audience Growth & Dig Content Strategy

Regular Full Time Director Melville, NY, US

5 days ago Requisition ID: 1040

Salary Range: $150,000.00 To $155,000.00 Annually

Summary of Position

We are seeking a versatile, innovative, data-driven audience growth and content strategy leader to deepen audience engagement, expand reach and drive digital culture and growth across platforms. This role is pivotal to shaping our editorial strategies and ensuring our journalism meets readers where they are — with relevance, impact and precision.

You must easily collaborate across editorial, video, social and newsletters teams to develop content strategies tailored to audience behaviors and platform-specific needs. You’ll apply analytics to guide decision-making, develop engagement plans and optimize content for discoverability. You are a leader in innovation — be that advocating for new interactive storytelling tools and products or identifying opportunities to deploy AI tools to streamline workflows.

You play a central role in customer retention and loyalty strategies — building stronger, longer-lasting relationships with our readers and viewers.

Essential Duties & Functions

Digital strategy: Manage daily digital operations and execution of our journalism across platforms. Develops and executes cross-platform audience growth strategies to drive reach, engagement and retention. Use data and analytics to inform content planning and programming, from what leads our homepage to how our coverage is delivered via mobile alerts, email newsletters and other products. Oversees digital engagement plans and workflows.

Collaboration: Partner with editors, reporters and producers to plan, create and edit audience-focused enterprise/projects that align with audience needs and platform best practices. You’ll ensure timely execution, editorial quality and measurable impact, and brand consistency across channels. Plan and enhance editorial roadmaps to ensure our journalism hits across search, social, video and emerging platforms. Work closely with newsroom editors to shape in-the-moment coverage strategy. Collaborate with social/video/email newsletters colleagues to enhance storytelling. Ensures digital staff development.

Innovation and vision:Bring new ideas and develop and support new editorial initiatives targeting niche audiences via on-site experiences, interactive storytelling and new products. You’ll coordinate resources working through the new product lifecycle. Familiarity with quickfire ideation, financial modeling and assessing ROI is a plus. Stay familiar with industry trends and apply new ways of thinking and executing on our mission.

• Proven experience in digital publishing, editing, content strategy, audience development and engagement


• Strong editorial judgment and attention to detail


• Strong leadership with ability to lead and coach teams through change and an evolving newsroom


• Have concept-to-ROI thinking


• Excellent communication and collaborative skills across departments, with a focus on translating ideas into actionable strategies


• Strong analytical skills with experience in tools like Parsley, Google Analytics, Marfeel or similar to inform strategy and decision-making


• SEO, social media and newsletter strategy

Compensation

The salary range for this role is $150 - 155k, commensurate with experience.

Physical Requirements

Employees are generally required to work in the office and/or out in the field a minimum of three (3) days per week.

Newsday Media Group is an equal opportunity employer. Applicants and incumbents are selected, placed, trained, compensated and promoted without regard to actual or perceived sex, race, color, age, national origin, citizenship, marital or domestic partner status, military/veteran status, sexual orientation or preference, gender identity or expression, religion or religious creed, ancestry, physical or mental disability or handicap, status as a victim of domestic violence, or any other characteristic protected by law. In addition, Newsday Media Group provides a reasonable accommodation for applicants/incumbents with disabilities. Please advise Human Resources if you require a reasonable accommodation.