Growth Leader, AI-Driven LatAm Fiber Scale

OpenKrill; United States; Remote; USD 180,000 - 300,000; Full time

Job summary

Openkrill is seeking a VP of Growth for LatAm expansion to own customer acquisition, conversion, and retention. The role builds an AI-native growth engine within a physical infrastructure business, blending B2C and B2B strategies across markets and reporting to the COO.

The position requires a seasoned leader with 10+ years in growth or product marketing, fluent Spanish and professional English, and a track record of scalable, ROI-driven growth programs.

Qualifications

• 10+ years in growth or product marketing with 5+ years leading a team.
• Deep product marketing expertise: positioning, pricing, and GTM launches.
• Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail.
• Experience carrying revenue or CAC responsibility; collab with sales.
• Built AI-powered growth systems: automated funnels, segmentation, and payoffs.
• Strong analytical skills; able to explain CAC/LTV with data.
• Fluent Spanish and professional English; LatAm-based preferred.

Responsibilities

• Own positioning, messaging, and value proposition across segments, cities, and countries.
• Drive pricing and packaging strategy - a competitive weapon, not just cost-plus.
• Design go-to-market plans for new offerings and expansions with 24-36 month horizons for B2C and B2B.
• Translate customer insight into actionable positioning for the commercial org, from landing pages to field sales.
• Own the B2B and SMB narrative and roadmap alongside consumer strategy.
• Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine.
• Define AI-native capabilities for segmentation, acquisition, and retention.
• Own the full acquisition funnel - digital, field, and handoff with CAC, conversion, payback targets with finance.
• Define metrics and accountability structure to make growth performance clear and actionable.
• Set strategic direction for sales and enablement across core markets.
• Own the roadmap from field-heavy to digital-first, defining milestones and accountability.
• Connect marketing, sales, and customer experience to operate as a system.
• Own the brand as the company scales - consistent, distinctive, not-a-telco.
• Drive retention and churn strategy in partnership with customer experience.
• Orchestrate customer marketing: onboarding, upsell, advocacy, and referral.
• Inherit a marketing, brand, and sales org and raise its ceiling with AI-native capabilities.
• Own the operating rhythm: planning, budget ownership, and performance management across channels.

Skills

Growth marketing

Team leadership

Analytics

CAC/LTV analysis

B2C growth

Spanish (fluency)

English (professional)

Job description

Openkrill is seeking a VP of Growth for LatAm expansion to own customer acquisition, conversion, and retention. The role builds an AI-native growth engine within a physical infrastructure business, blending B2C and B2B strategies across markets and reporting to the COO.

The position requires a seasoned leader with 10+ years in growth or product marketing, fluent Spanish and professional English, and a track record of scalable, ROI-driven growth programs.