VP of Growth

OpenKrill; United States; On-site; USD 180,000 - 300,000; Full time

Job summary

Openkrill is seeking a VP of Growth for LatAm expansion to own customer acquisition, conversion, and retention. The role builds an AI-native growth engine within a physical infrastructure business, blending B2C and B2B strategies across markets and reporting to the COO.

The position requires a seasoned leader with 10+ years in growth or product marketing, fluent Spanish and professional English, and a track record of scalable, ROI-driven growth programs.

Qualifications

• 10+ years in growth or product marketing with 5+ years leading a team.
• Deep product marketing expertise: positioning, pricing, and GTM launches.
• Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail.
• Experience carrying revenue or CAC responsibility; collab with sales.
• Built AI-powered growth systems: automated funnels, segmentation, and payoffs.
• Strong analytical skills; able to explain CAC/LTV with data.
• Fluent Spanish and professional English; LatAm-based preferred.

Responsibilities

• Own positioning, messaging, and value proposition across segments, cities, and countries.
• Drive pricing and packaging strategy - a competitive weapon, not just cost-plus.
• Design go-to-market plans for new offerings and expansions with 24-36 month horizons for B2C and B2B.
• Translate customer insight into actionable positioning for the commercial org, from landing pages to field sales.
• Own the B2B and SMB narrative and roadmap alongside consumer strategy.
• Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine.
• Define AI-native capabilities for segmentation, acquisition, and retention.
• Own the full acquisition funnel - digital, field, and handoff with CAC, conversion, payback targets with finance.
• Define metrics and accountability structure to make growth performance clear and actionable.
• Set strategic direction for sales and enablement across core markets.
• Own the roadmap from field-heavy to digital-first, defining milestones and accountability.
• Connect marketing, sales, and customer experience to operate as a system.
• Own the brand as the company scales - consistent, distinctive, not-a-telco.
• Drive retention and churn strategy in partnership with customer experience.
• Orchestrate customer marketing: onboarding, upsell, advocacy, and referral.
• Inherit a marketing, brand, and sales org and raise its ceiling with AI-native capabilities.
• Own the operating rhythm: planning, budget ownership, and performance management across channels.

Skills

Growth marketing

Team leadership

Analytics

CAC/LTV analysis

B2C growth

Spanish (fluency)

English (professional)

Job description

VP of Growth - LatAm Fiber/Telecom Scale-up

About the Company

We're partnering with a fast-growing fiber internet provider reshaping how connectivity is delivered across Latin America - building a customer-first alternative to the traditional telco playbook: faster, more transparent, and genuinely better to deal with. Growth has come from earning subscribers one household at a time.

The company recently surpassed 100,000 customers in one LatAm market and is preparing to launch with a major consumer brand partner in a second country, with ambitions to expand across the region. Growth must now become systematic, not just a series of pushes.

The Role

Reporting to the COO, the VP of Growth will own how the company acquires, converts, and retains customers. The mandate: build a genuinely AI-native growth organization within a physical infrastructure business.

What You'll Own

Product Marketing

• Own positioning, messaging, and value proposition across all segments, cities, and countries
• Drive pricing and packaging strategy - a competitive weapon, not just a cost-plus exercise
• Design go-to-market plans for new offerings and expansions, using a 24-36 month horizon for both B2C and B2B
• Translate customer insight into actionable positioning for the entire commercial org, from landing pages to field sales
• Own the B2B and SMB narrative and roadmap alongside consumer strategy

AI-Native Growth

• Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine
• Define and build the AI-native capabilities needed for segmentation, acquisition, and retention
• Own the full acquisition funnel - digital, field, and handoff - setting and managing CAC, conversion, and payback targets in partnership with finance
• Define the metrics and accountability structure to make growth performance clear and actionable

Commercial Direction and Enablement

• Set strategic direction for sales and enablement across the company's core markets
• Own the roadmap from field-heavy to digital-first, defining milestones and driving accountability
• Connect marketing, sales, and customer experience to ensure the commercial org operates as a system

Brand and Retention

• Own the brand as the company scales - consistent, distinctive, and "not-a-telco"
• Drive retention and churn strategy in partnership with customer experience
• Orchestrate customer marketing: onboarding, upsell, advocacy, and referral

Team and Operating Rhythm

• Inherit a marketing, brand, and sales org - and raise its ceiling with strategic clarity, ambition, and AI-native capabilities
• Own the operating rhythm: planning, budget ownership, and performance management across channels and campaigns

What We're Looking For

• 10+ years in growth or product marketing, at least 5 leading a team
• Deep product marketing expertise: owned positioning, pricing/packaging, and go-to-market launches (not just campaign execution)
• Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail
• Experience carrying a revenue or CAC number, with close collaboration with sales teams
• Built AI-powered growth systems - automated funnels, predictive models, intelligent segmentation - and already doing this in practice
• Strong analytical skills - comfortable with funnel data and able to explain CAC/LTV with numbers
• Fluent Spanish and professional English; LatAm-based and bicultural preferred
• Comfortable being hands-on at the leadership level, close enough to know when work isn't landing as intended

We are NOT looking for

• A CMO focused mostly on brand; this role requires commercial depth
• Someone seeking to manage AI vendors - instead of building AI capability in-house
• Someone needing a stable, well-defined playbook - here, you'll write it
• Exclusive experience in mature markets with established digital acquisition infrastructure

Why This Role

• Join a business with real traction and real customers, not just a hypothesis
• Genuine scope: marketing, commercial direction, pricing, and brand all under one leader
• Structured handover and onboarding with the outgoing growth leader for context and support
• Direct line to the executive team, with the ability to shape strategy rather than just execute