Growth Engine Lead — Paid Acquisition & Scale

Liquid; New York (NY); On-site; USD 125,000 - 200,000; Full time

Benefits offered by this job

Equity

Medical, vision and dental coverage

401(k) retirement plan

Wellness benefits

Commuter transportation

Lunch and dinner

Job summary

Liquid is seeking a Head of Growth to build and own our paid acquisition engine from the ground up in New York City. You will be hands-on in ad platforms while managing agencies and partners, owning the full funnel from first impression to funded accounts, and driving measurable growth.

You will work directly with the founding team to shape strategy, budgets, and channel mix, turning spend into traders and expanding liquid’s core competitive advantage.

Qualifications

• 1+ year in performance marketing or growth.
• Experience scaling budgets on Meta/Google/TikTok/YouTube.
• Fluency in attribution, MMPs, pixels, and server-side tracking.
• Entrepreneurial, fast-paced with ownership.

Responsibilities

• Own paid acquisition end to end across Meta, Google, TikTok, X, Reddit, YouTube, influencers and emerging channels; manage CAC, LTV, payback, and funded-account growth.
• Be hands-on in platforms daily; build campaigns, structure audiences, bid, test creatives, and manage agencies/contractors.
• Build measurement foundation: attribution setup, incrementality, and a reporting system to guide spend.
• Drive the creative engine: develop ICPs, hooks, ad concepts, landing pages, and feedback loops from data.
• Navigate ad-platform policies for financial products; secure approvals and compliant campaigns.
• Shape the growth roadmap with budget allocation, channel mix, forecasting, and alignment with referrals/content/community growth.

Skills

Performance marketing

Paid acquisition

Growth

Budget management

Attribution & tracking

Job description

Liquid is seeking a Head of Growth to build and own our paid acquisition engine from the ground up in New York City. You will be hands-on in ad platforms while managing agencies and partners, owning the full funnel from first impression to funded accounts, and driving measurable growth.

You will work directly with the founding team to shape strategy, budgets, and channel mix, turning spend into traders and expanding liquid’s core competitive advantage.