Growth Lead, Performance

Avoca AI; New York, Northern (NY, KY); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

In-office lunch

Standing desks

Commuter benefits

401(k)

Dinner covered

Daily lunch

Job summary

Avoca is hiring a Growth Lead, Performance to build and scale the acquisition engine that powers its next stage of growth. Your initial focus will be building and scaling paid social and paid search into meaningful sources of qualified pipeline.

You’ll own channels end to end, test creative concepts, landing pages, and experiments, and partner with Sales, RevOps, and Product Marketing. This in-person role is based in NYC with a high-energy, fast-moving team.

Qualifications

• 5+ years of experience in performance or growth marketing at a fast-growing B2B tech company.
• Proven track record building and scaling paid social programs (Meta) and paid search.

Responsibilities

• Build and scale paid social and paid search into major revenue drivers.
• Own end-to-end paid acquisition: strategy, budget, testing, measurement, optimization.
• Create a high-velocity experimentation engine across audiences and landing pages.
• Translate insights into campaigns that drive qualified pipeline.
• Set performance targets and allocate investment based on pipeline and CAC.
• Collaborate with Sales, RevOps, Product Marketing for feedback loop.

Skills

Performance marketing

Growth marketing

Paid social

Paid search

Acquisition funnel

Budget management

Pipeline focus

Analytics

Tools

Meta Ads

Automation tools

Job description

We build AI tools for the service pros running a $1 Trillion+ industry. They deserve software that works as hard as they do.

Our founders, Tyson and Apurva, grew up answering phones for their moms' businesses. They learned early that for small businesses, a missed call is a lost job.

We're building Avoca to help home service pros win every job and grow on their own terms.

Who's backing us

Backed by the investors defining the next era of AI and vertical software.

02

How we work

We're obsessed with our customers. We talk to them daily, sit with their teams, and build to solve their problems. We know the stakes. Fast pace is a given.

We meet customers where they are: flying out to their call centers and showing up at industry conferences.

Our Values

Customer Obsession

Seek team members who act decisively when encountering problems rather than dwelling on them.

Prioritizing collective success over individual ambitions.

Solutions Not Problems

Focus on making things better, especially given constant new challenges.

03

Come join us

Defining the AI front office for a $1 Trillion+ industry. 100 people and growing. Backed by top investors.

We're in Union Square together every day. Lunch on us, and benefits built to support the best work of your career.

The people at Avoca are the reason I'm here. Not the market, not the tech stack, the people. These are the people I call when things get hard, not about code, about life.

The people at Avoca are the reason I'm here. Not the market, not the tech stack, the people. These are the people I call when things get hard, not about code, about life. Rong Ye Software Engineering

I get to work alongside people who genuinely care about the product, each other, and the businesses we serve. Real trust, real ownership, and a team that celebrates wins together. Selling something that actually transforms how home services companies operate makes it easy to show up fired up every morning.

Avoca is the first company where I've felt like I'm on the cusp of something great. I've been at other startups, but I've never been around a more brilliant team, and I genuinely learn something new every day. We bring the same urgency our clients bring to their customers, and they feel it.

Avoca is the first company where I've felt like I'm on the cusp of something great. I've been at other startups, but I've never been around a more brilliant team, and I genuinely learn something new every day. We bring the same urgency our clients bring to their customers, and they feel it. Nina Udeagha Technical Account Manager

Everything you need to do your best work — and live a great life outside of it.

Health & Insurance

Comprehensive coverage, multiple plan options.

Disability & Life

Short and long-term disability fully covered.

Build wealth alongside the company.

Time Off

Recharge whenever you need to.

Flexible PTO

Unlimited time off plus 10 company holidays.

Paid time to bond with your new addition.

We feed you while you focus.

Work

Everything you need to ship great work.

Every tool you need, fully covered.

In-Office Culture

High trust, high ownership. We have each other's backs.

Commute

Transit and parking covered.

Late-Night Rides

Uber home on us.

Address

55 5th Ave #1701, New York, New York , 10003

Full time

Location Type

On-site

Department

Growth

Compensation

At Avoca, we believe compensation should reflect the value people bring and set them up to share in what we're building. Our total compensation package includes a competitive base salary, equity, and a comprehensive benefits suite covering medical, dental, and vision insurance, a company-sponsored 401(k), flexible PTO, and daily in-office meals. Final compensation is determined by experience, skills, and qualifications, and our recruiting team will walk you through the full details as you move through the process.

About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.

We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 130+ employees in under two years across our NYC headquarters and Santa Barbara office.

In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.

About the Role

We’re hiring a Growth Lead, Performance to build and scale the acquisition engine that powers Avoca’s next stage of growth.

Your initial focus will be building and scaling our paid acquisition channels, starting with paid social and paid search, into meaningful sources of qualified pipeline. You’ll own these channels end to end: from strategy and execution to creative testing, conversion, measurement, and optimization.

But your mandate won’t stop at paid acquisition. We’re looking for a growth builder with broad demand generation instincts who can identify new opportunities, build channels from scratch, and turn what works into repeatable engines. You’re equally comfortable setting strategy and getting into the details of a campaign, creative concept, landing page, or experiment.

The scope is wide and the whitespace is real. We’re looking for a smart, high-agency person who builds their own leverage. You’ll report directly to the Head of Growth and work on the company’s highest-priority channels and growth bets.

What You'll Do

Build and scale paid social and paid search into major revenue drivers for our business

Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization

Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages

Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline

Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue

Partner closely with Sales, RevOps, Product Marketing to ensure a tight feedback loop on ICPs, lead quality, SLAs and pipeline handoff process

Use AI and automation to increase the speed and quality of campaign development, analysis, and experimentation

Identify, test, and scale growth channels beyond paid acquisition, turning the most promising opportunities into repeatable growth engines

What You’ll Bring

5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company

A strong track record of personally building and scaling paid social programs, with deep expertise in Meta

Strong paid search experience and fluency across the acquisition funnel, from media and creative through conversion and measurement

Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential

A history of managing toward qualified pipeline and revenue, not just leads, clicks, or platform-reported conversions

Strong analytical and creative instincts, with the ability to turn customer insight and performance data into clear hypotheses and compelling campaigns

Broad growth experience and the ability to build, test, and scale channels beyond paid media

Fluency with AI tools and a bias toward using automation to increase your output and learning velocity

Who You Are

You’re a builder who wants to own both the work and the outcome, from setting the strategy to launching and optimizing the campaign

You have deep performance marketing expertise, but you don’t define yourself solely by paid media — you’re energized by finding and building whatever channel can move the number

You think in terms of qualified pipeline, CAC, and revenue while caring deeply about the details that drive them

You combine analytical rigor with strong creative judgment and understand that the message and offer matter as much as the media plan

You move quickly, run disciplined experiments, and make clear decisions even when the data is imperfect

You create clarity in ambiguous situations and don’t need an established playbook, a large team, or perfect information to make progress

You’re curious, resourceful, and willing to roll up your sleeves — no task is too small when it helps move the company forward

You want to work in person in NYC with an ambitious team that moves quickly and holds a high bar

Bonus Points

Experience marketing to mid-market buyers in a high-velocity sales motion

Experience in vertical SaaS or home services

A track record of building new growth channels from zero and scaling into meaningful sources of pipeline

Comprehensive medical, dental, and vision insurance

Company-sponsored 401(k) through Vestwell

Company-wide off-sites

Daily in-office lunch through Parkday

Dinner covered when working late

Commuter benefits and late-night rideshare

Standing desks and workspace accommodations available on request

All core tools and software provided

Compensation: The expected on target earnings for this role is $160,000–$210,000, with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.

Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.

Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex