Growth Lead: Paid Social & Influencer Marketing

Cognition; New York (NY); On-site; USD 120,000 - 190,000; Full time

Job summary

Cognition is an applied AI lab building end-to-end software agents. We’ve developed Devin, the first AI software engineer, and we’re growing the growth team from day one.

As our Paid Social & Influencer Lead, you’ll own scaled acquisition channels with real budget and a direct line to leadership, driving signups and paid conversions across Meta, X, LinkedIn, Reddit, and YouTube. You’ll partner with in-house creatives to test, optimize, and iterate campaigns.

Qualifications

• Experience managing paid social budgets at software, consumer app, or D2C brands.
• Strong sense of what makes an ad work and ability to translate data into creative tests.
• Comfort collaborating with in-house creative teams and external partners.

Responsibilities

• Own paid social: Budget, targeting, bidding, and creative across every platform, measured on cost per signup and payback period.
• Run a creative testing loop: partner with content and creative teams weekly for new ads and angles.
• Build the content pipeline: create ads with our team, influencers, UGC, and more.
• Keep tracking honest: ensure attribution/conversion tracking is correct for data-driven decisions.
• Report weekly: share spend, results, and planned changes.

Skills

Paid social

Budget management

Creative testing

Content strategy

Analytics

Team leadership

Job description

Cognition is an applied AI lab building end-to-end software agents. We’ve developed Devin, the first AI software engineer, and we’re growing the growth team from day one.

As our Paid Social & Influencer Lead, you’ll own scaled acquisition channels with real budget and a direct line to leadership, driving signups and paid conversions across Meta, X, LinkedIn, Reddit, and YouTube. You’ll partner with in-house creatives to test, optimize, and iterate campaigns.