Growth Lead: Paid Social & Creator Growth (NYC)

Pure; New York (NY); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical, dental and vision insurance,

Free Equinox membership.

Dinner provided in the office every夜

Up to $75/day for other meals when in 

Weekly dry cleaning and laundry

Job summary

Pure is hiring one of its first dedicated growth hires to own user acquisition. You’ll decide how to allocate dollars across paid social, creators, influencers, and community, and run fast, disciplined tests to move installs and retain users.

You’ll build an in-house ad engine for Meta and TikTok, producing hundreds of variants and using AI video generation to learn what works, while collaborating with founders in a hands-on, builder role based in NYC.

Qualifications

• Experience driving user growth via paid social or short-form video.
• Portfolio of ads or videos with measurable results.
• Test-and-learn mindset with hypothesis and small tests.
• Strong editing skills in CapCut, Premiere, After Effects.
• Experience with AI video generation tools.
• High social media fluency for Meta and TikTok.
• Willingness to work in NYC office in-person.

Responsibilities

• Own the acquisition testing roadmap across paid social, UGC and creator content, influencer partnerships, outbound, and community.
• Produce and edit hundreds of ad variants for Meta and TikTok using AI video generation and traditional editing.
• Build the creative engine behind a multi million dollar monthly marketing budget, AI generation, and batch editing workflows.
• Run tight feedback loops: launch, read data, kill losers, and iterate within hours.
• Mine the Meta Ad Library and study how category leaders run their creative; adapt formats accordingly.
• Work with the UGC/content lead and GTM lead to reinforce channels and brief creators.
• Build the measurement picture to track cost per install and cost per retained user by creative.
• Stay deep in the app to ensure ads reflect real user behavior.

Skills

Paid social

UGC content

Creator partnerships

A/B testing

Data analysis

AI video generation

Video editing

CapCut

Premiere Pro

In-person collaboration

Tools

CapCut

Premiere Pro

After Effects

Job description

Pure is hiring one of its first dedicated growth hires to own user acquisition. You’ll decide how to allocate dollars across paid social, creators, influencers, and community, and run fast, disciplined tests to move installs and retain users.

You’ll build an in-house ad engine for Meta and TikTok, producing hundreds of variants and using AI video generation to learn what works, while collaborating with founders in a hands-on, builder role based in NYC.