AI Growth: Paid Social & Influencer Lead

Candidate; New York (NY); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Cognition is looking for a Paid Social & Influencer Lead to own our first scaled acquisition channels for Devin. You’ll manage budgets, run creative testing, and collaborate with in-house and external partners to drive signups.

You’ll build a content pipeline with influencers, UGC, and creators, while ensuring accurate attribution and open sharing of weekly performance. This role offers direct leadership exposure and high ownership within a fast-growing AI lab.

Competenze

• Experience scaling paid social channels for software or consumer apps.
• Ability to pair data with creative strategy to optimize campaigns.
• Strong understanding of influencer partnerships and UGC.
• Hunger for ownership and budget growth.

Mansioni

• Own paid social across multiple platforms, with cost per signup and payback as success metrics.
• Lead a weekly creative testing cadence with the content team.
• Build and manage a content pipeline with creators and influencers.
• Ensure accurate attribution and conversion tracking for actionable insights.
• Report weekly on spend, results, and optimization plans.

Conoscenze

Paid social advertising

Creative testing

Data analysis

Influencer partnerships

Budget management

Cross-functional collaboration

Strumenti

Meta Ads Manager

GA4

Attribution tracking

Descrizione del lavoro

Cognition is looking for a Paid Social & Influencer Lead to own our first scaled acquisition channels for Devin. You’ll manage budgets, run creative testing, and collaborate with in-house and external partners to drive signups.

You’ll build a content pipeline with influencers, UGC, and creators, while ensuring accurate attribution and open sharing of weekly performance. This role offers direct leadership exposure and high ownership within a fast-growing AI lab.