Growth Lead: AI-Driven Paid Social & Experimentation

Babbel.com - Lesson Nine GmbH; New York (NY); Híbrido; USD 135.000 - 155.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Paid time off (PTO)

Career growth opportunities

Descripción de la vacante

Babbel is hiring a Growth Lead, Paid Social & Experimentation to drive performance across Paid Social, Influencer, and new channels from our New York City office. The role emphasizes subscription growth, revenue, and rapid experimentation, with AI-enabled optimization and cross-functional leadership.

You will lead a high-performing team, shape the channel roadmap, test new growth plays, and advance AI adoption to speed decision making, reporting, and optimization across markets.

Formación

• 7+ years leading acquisition programs with meaningful budget ownership and measurable results.
• Deep channel expertise across Paid Social (Meta, TikTok, Reddit, Pinterest) and Influencer programs.
• Hands-on experience with whitelisting, UGC, creator partnerships, and paid amplification.

Responsabilidades

• Own global strategy across Paid Social, Influencer, and emerging/test channels to drive subscriptions, revenue, ROAS, and CLV/CAC.
• Lead in-house influencer engine across UGC, whitelisting, and paid amplification.
• Drive the creative testing roadmap and use AI to improve planning, testing, reporting, and workflows.

Conocimientos

Paid Social

Influencer marketing

AI workflows

Forecasting

Measurement & Analytics

Cross-functional leadership

Growth strategy

Descripción del empleo

Babbel is hiring a Growth Lead, Paid Social & Experimentation to drive performance across Paid Social, Influencer, and new channels from our New York City office. The role emphasizes subscription growth, revenue, and rapid experimentation, with AI-enabled optimization and cross-functional leadership.

You will lead a high-performing team, shape the channel roadmap, test new growth plays, and advance AI adoption to speed decision making, reporting, and optimization across markets.