Growth Lead: Paid Acquisition & Performance

liquid digital agency, srl; New York (NY); On-site; USD 125,000 - 200,000; Full time

Job summary

Liquid is hiring a Head of Growth to build and own our paid acquisition engine from the ground up. You'll manage end-to-end campaigns across Meta, Google, TikTok, YouTube, and more, directly driving funded accounts and CAC/LTV.

You will work with the founding team, oversee agencies, measure performance, and develop a scalable growth roadmap. This is a true builder role in a fast-paced fintech/trading environment.

Qualifications

• 1+ years of performance marketing or growth in high-growth consumer product.
• Experience managing and scaling budgets across major paid platforms (Meta, Google, TikTok, YouTube).
• Technical fluency in attribution and tracking: MMPs, pixels, server-side/conversion APIs.
• Entrepreneurial mindset with ownership and fast-paced work style.

Responsibilities

• Own paid acquisition end to end: strategy, execution, optimization across Meta, Google, TikTok, X, Reddit, YouTube, influencers/affiliates, and emerging channels — with full accountability for CAC, LTV, payback period, and funded-account growth.
• Be hands-on in the platforms daily: building campaigns, structuring audiences and bidding, launching creative tests, and killing what doesn't work — while managing agencies and contractors to extend our reach.
• Build our measurement foundation: attribution setup (MMP, pixel/server-side tracking, conversion APIs), incrementality thinking, and a reporting system that tells us exactly where the next dollar should go.
• Drive the creative engine: partner with design and contractors to develop ICPs, hooks, ad concepts, landing pages, and conversion paths, and build fast feedback loops from performance data back into creative strategy.
• Navigate ad platform policies for financial products: securing approvals, structuring compliant campaigns, and finding creative distribution paths where competitors get blocked.
• Shape the growth roadmap alongside the founding team: budget allocation, channel mix, forecasting, and where paid fits alongside referral, content, and community-led growth.

Skills

Performance marketing

Paid acquisition

Growth

Campaign optimization

Tools

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Attribution tracking

Job description

Liquid is hiring a Head of Growth to build and own our paid acquisition engine from the ground up. You'll manage end-to-end campaigns across Meta, Google, TikTok, YouTube, and more, directly driving funded accounts and CAC/LTV.

You will work with the founding team, oversee agencies, measure performance, and develop a scalable growth roadmap. This is a true builder role in a fast-paced fintech/trading environment.