Growth Lead: New Categories (Remote)

AIOS (YC W20/S21); United States; Remote; USD 200,000 - 400,000; Full time

Benefits offered by this job

Healthcare benefits

Remote/work from anywhere

Vacation policy

Professional development budget

Health coaching

Wellness budget

GLP-1 clinic access

Equipment for remote work

Job summary

AIOS is hiring a Product Expansion Lead to drive new category growth across its GLP-1 and non-GLP-1 products. You will own the expansion strategy, analyze markets, and launch new categories. This fully remote role lets you work asynchronously in your preferred time zone, with direct reporting to the CEO.

You’ll collaborate with Clinical, Product, and Ops to ensure scalable, profitable growth. You will build a lean team, run the end-to-end motion, and influence future senior growth roles.

Qualifications

• 3+ years taking an established D2C brand into a category its customers had never bought from it before.
• International D2C experience with consumer health knowledge is highly valuable.
• Experience building growth strategies for new categories and launching products.

Responsibilities

• Analyze the market and identify products to launch; own the growth strategy across channels and lifecycle.
• Lead end-to-end launches from 0→1 with cross-functional teams (Clinical, Product, Ops, Growth).
• Develop growth strategy for each vertical, including acquisition, retention, and cross-sell initiatives.
• Weave cross-sells into the GLP-1 patient journey to improve CVR and LTV.
• Own unit economics: CAC, gross margin, attach rate, AOV, retention, payback, and incremental LTV.

Skills

Category expansion

Growth strategy

D2C brand

Go-to-market

Cross-sell

Unit economics

Leadership

Execution

Job description

AIOS is hiring a Product Expansion Lead to drive new category growth across its GLP-1 and non-GLP-1 products. You will own the expansion strategy, analyze markets, and launch new categories. This fully remote role lets you work asynchronously in your preferred time zone, with direct reporting to the CEO.

You’ll collaborate with Clinical, Product, and Ops to ensure scalable, profitable growth. You will build a lean team, run the end-to-end motion, and influence future senior growth roles.