Growth & New Category Lead (Remote)

AIOS; United States; Remote; USD 200,000 - 400,000; Full time

Benefits offered by this job

Healthcare

Remote distributed

Vacation

Personal development budget

Personal wellness budget

GLP-1s membership

Health coaching

Work coaching

Macbook & home equipment

Job summary

AIOS is building the world’s first full-stack AI doctor and currently operates globally with a remote-first culture. As Product Expansion Lead, you will drive new category growth, launching non-GLP-1 products while the rest of the org focuses on GLP-1 uptake.

You’ll own market analysis, growth strategy, and cross-functional execution across Clinical, Product, and Ops to ensure scalable success. You’ll lead the expansion motion from TOF acquisition through retention, building a lean team as

Qualifications

• 3+ years taking an established D2C brand into a new category.
• Deep consumer knowledge with international D2C experience.
• Ability to build growth strategy across acquisition, retention and lifecycle.
• Strong commercial sense with quick market thesis and testing.

Responsibilities

• Analyze the market to identify new product launch opportunities.
• Own the end-to-end launch plan with cross-functional teams.
• Develop growth strategy for each vertical, including acquisition and retention.
• Weave cross-sells into the existing customer journey without adding friction.
• Own unit economics: CAC, gross margin, attach rate, retention, payback, LTV.
• Build product and lifecycle plans to drive repeat usage and long-term value.
• Lead the expansion function and eventually scale the team.

Skills

Category expansion

Consumer insight

Growth strategy

Unit economics

Launch execution

Cross-functional

Urgency

Job description

AIOS is building the world’s first full-stack AI doctor and currently operates globally with a remote-first culture. As Product Expansion Lead, you will drive new category growth, launching non-GLP-1 products while the rest of the org focuses on GLP-1 uptake.

You’ll own market analysis, growth strategy, and cross-functional execution across Clinical, Product, and Ops to ensure scalable success. You’ll lead the expansion motion from TOF acquisition through retention, building a lean team as