Growth Lead: GTM & Demand Gen Architect

Orthogonal (YC W26); San Francisco (CA); Vor Ort; USD 140.000 - 210.000; Vollzeit

Benefits dieser Stelle

Equity grant

Flexible schedule

Medical/dental/vision

Wellness stipend

Tools provided

Zusammenfassung

Orthogonal is seeking a Go-to-Market Lead to accelerate revenue growth beyond the 0-to-1 phase, driving demand and optimizing the entire sales and marketing funnel.

Ideal candidates are data-driven generalists or growth hackers with startup experience, able to own initiatives end-to-end, learn quickly, and thrive in ambiguity. Location is SF or relocation-friendly.

Join a tight-knit team backed by leading investors and help shape our go-to-market strategy from the ground up.

Qualifikationen

• 5+ years of experience in GTM, demand generation, strategy & operations, or management consulting.
• Background in startups or fast-paced product environment.
• Knowledge of go-to-market best practices, demand generation tactics, and current market trends.
• Demonstrated experience in developing and executing successful demand generation campaigns.
• Proficiency in market research, data analysis, and lead generation techniques.
• Adept at quickly learning and adopting new technologies (e.g., sales and marketing automation tools and platforms).
• Bias toward ownership, curiosity, and delivering simple solutions to complex problems.
• Based in SF or willing to relocate.
• Value autonomy over process.

Aufgaben

• Develop GTM strategies with founders to hit revenue targets.
• Build multi-channel demand generation campaigns to drive awareness, engagement, and lead generation.
• Design, run, and analyze A/B tests to optimize the GTM funnel and improve conversions.
• Conduct market research to identify target audiences, trends, and competitive landscape.
• Track and optimize performance of GTM and demand initiatives with data-driven insights.
• Manage multiple projects, coordinating with different teams to meet deadlines.

Kenntnisse

GTM strategy

Demand generation

Data-driven

Market analysis

Campaign management

Cross-functional coordination

Tools

HubSpot

Salesforce

Mixpanel

Jobbeschreibung

Orthogonal is seeking a Go-to-Market Lead to accelerate revenue growth beyond the 0-to-1 phase, driving demand and optimizing the entire sales and marketing funnel.

Ideal candidates are data-driven generalists or growth hackers with startup experience, able to own initiatives end-to-end, learn quickly, and thrive in ambiguity. Location is SF or relocation-friendly.

Join a tight-knit team backed by leading investors and help shape our go-to-market strategy from the ground up.