Growth Lead for a Groundbreaking Home Network

Ruxlo; New Jersey; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Ruxlo is hiring a growth-focused operator in Manasquan, NJ. As the first dedicated marketing & growth hire, you will build the go-to-market motion from the ground up, recruit trades, and map completed work into the platform, driving early user adoption.

You’ll own the consumer growth engine across activation, retention, referrals, and paid channels, while shaping an AI-enabled growth flow with engineering partnership. This role is hands-on, with future leadership on the horizon.

Qualifications

• 4–8 years in consumer growth or GTM in seed to Series B startups.
• Experience taking a consumer app from 0 to 1 with network effects.
• Proven player-coach track record with hands-on list-building and copywriting.
• Multi-channel depth across at least four channels.
• Strong funnel analytics and attribution to inform decisions.
• Daily AI-enabled workflow and ability to partner with Eng.
• Excellent writing for outbound, onboarding, and education materials.
• Comfort reporting directly to a founder-CEO in a small team.
• Onsite 3–4 days/week in Manasquan, NJ.

Responsibilities

• Own consumer growth engine from acquisition to activation and retention.
• Lead launch in first town; recruit trades and map completed work.
• Build and run contractor-led ignition playbook.
• Own growth initiatives across SEO, lifecycle, ASO, and referrals.
• Own funnel from free tier to paid and lead-gen.
• Collaborate with Product and Design for education content.
• Partner with Engineering to implement AI-powered growth tools.

Skills

Growth marketing

GTM strategy

Multi-channel

AI-enabled

Copywriting

Onsite leadership

Tools

PostHog

Notion

Claude

Job description

Ruxlo is hiring a growth-focused operator in Manasquan, NJ. As the first dedicated marketing & growth hire, you will build the go-to-market motion from the ground up, recruit trades, and map completed work into the platform, driving early user adoption.

You’ll own the consumer growth engine across activation, retention, referrals, and paid channels, while shaping an AI-enabled growth flow with engineering partnership. This role is hands-on, with future leadership on the horizon.