Growth Lead: Demand Gen & Marketing Ops

Americold Logistics LLC; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Americold Logistics LLC is seeking a senior marketing leader to drive demand generation and marketing operations, partnering across business units to accelerate growth. You will lead a team responsible for ABM programs, digital marketing, events, and marketing technology, delivering measurable pipeline impact.

The role requires 8+ years in B2B marketing, 3+ years of leadership, and strong analytics to optimize campaigns and ROI. Travel up to 25% is expected.

Qualifications

• Bachelor’s degree in marketing, business administration, communications, or a related field.
• 8+ years of progressive B2B marketing experience with demand generation, marketing operations, digital marketing, or commercial marketing.
• 3+ years of people leadership experience coaching marketing professionals.
• Experience managing marketing automation platforms, CRM integrations, and marketing tech ecosystems.
• Experience developing multi-channel campaigns with measurable business outcomes.
• Experience collaborating with sales, commercial, business development, or revenue teams.
• Experience managing marketing budgets, agency relationships, and external vendors.
• Strong understanding of marketing analytics, campaign measurement, attribution, and reporting.
• Proficiency with MS Office, including PowerPoint and Excel.
• Ability to travel up to 25%.

Responsibilities

• Lead demand generation and marketing operations strategy to increase market awareness and drive growth.
• Partner with Revenue Operations to optimize lead lifecycle processes, lead scoring, and campaign attribution.
• Build ABM programs targeting strategic accounts and growth segments.
• Oversee marketing technology ecosystem: automation, CRM integrations, and reporting platforms.
• Develop and manage integrated campaigns across digital channels, events, content, email, and paid media.
• Create dashboards linking marketing activity to engagement, pipeline, and outcomes.
• Collaborate with Business Development to align programs with growth objectives.
• Develop customer-facing marketing materials, industry campaigns, case studies, and solutions content.
• Guide website optimization, campaign performance, UX, and conversion initiatives.
• Establish governance, metrics, and reporting for data-driven decisions.
• Lead marketing team members across events, creative services, and marketing technology.
• Manage external agencies, consultants, and vendors to ensure ROI.
• Develop annual marketing plans, budgets, forecasts, and resource allocation.
• Monitor industry trends, customer insights, and emerging technologies for growth.

Skills

Demand generation

Marketing operations

ABM

Marketing technology

CRM integrations

Campaign attribution

Team leadership

Data-driven decisions

Vendor management

Strategic planning

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Salesforce

Marketing automation

CRM integrations

Website technologies

Job description

Americold Logistics LLC is seeking a senior marketing leader to drive demand generation and marketing operations, partnering across business units to accelerate growth. You will lead a team responsible for ABM programs, digital marketing, events, and marketing technology, delivering measurable pipeline impact.

The role requires 8+ years in B2B marketing, 3+ years of leadership, and strong analytics to optimize campaigns and ROI. Travel up to 25% is expected.