Growth Director: Demand Gen & Marketing Operations

Americold Logistics, LLC.; Atlanta (GA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) with company match

Paid time off

Job summary

Americold Logistics, LLC. seeks a senior marketing leader to drive demand generation and operations, lead a team responsible for ABM, events, digital marketing, and marketing technology. You will partner with sales, Ops, and Revenue teams to scale campaigns and measure impact.

The role requires 8+ years in B2B marketing, 3+ years of leadership, and strong analytics. Expect a strategic, hands-on leader who can optimize the marketing engine and align with enterprise priorities.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 8+ years in progressive B2B marketing with demand gen, ops, digital, or commercial marketing.
• 3+ years leading marketing teams.
• Experience with marketing automation platforms and CRM integrations.
• Track record of multi-channel campaigns with measurable outcomes.
• Experience collaborating with sales, revenue, or business development teams.
• Experience managing marketing budgets and external agencies/vendors.
• Strong analytics, attribution, and reporting skills.
• Proficient in PowerPoint and Excel.
• Willingness to travel up to 25%.

Responsibilities

• Develop and execute demand generation strategies aligned to commercial goals.
• Lead lead lifecycle processes, handoffs, scoring, and attribution frameworks.
• Build ABM programs targeting strategic accounts and growth segments.
• Oversee marketing tech ecosystem, automation, CRM integrations, and website tech.
• Manage integrated campaigns across digital channels, events, content, emails, and paid media.
• Create dashboards linking marketing activity to pipeline and outcomes.
• Collaborate with Business Development to align programs with growth objectives.
• Develop customer-facing materials, industry campaigns, and solutions content.
• Lead digital marketing strategy including website optimization and conversion initiatives.
• Establish governance and reporting for marketing performance.
• Develop and mentor marketing team members, manage agencies and vendors.
• Draft annual marketing plans, budgets, forecasts, and resource allocation.
• Monitor industry trends and customer insights to identify opportunities.
• Ensure alignment with enterprise priorities and brand standards.

Skills

Demand generation

Marketing operations

ABM

Marketing automation

CRM platforms

Multi-channel campaigns

Marketing analytics

Budget management

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Salesforce

Job description

Americold Logistics, LLC. seeks a senior marketing leader to drive demand generation and operations, lead a team responsible for ABM, events, digital marketing, and marketing technology. You will partner with sales, Ops, and Revenue teams to scale campaigns and measure impact.

The role requires 8+ years in B2B marketing, 3+ years of leadership, and strong analytics. Expect a strategic, hands-on leader who can optimize the marketing engine and align with enterprise priorities.