Growth Lead: Build the Creator-Led Growth Engine

Passionfroot; New York (NY); Hybrid; USD 174,000 - 218,000; Full time

Benefits offered by this job

Equity

Health insurance

Team off-sites

Apple hardware

Job summary

Passionfroot is hiring its first Growth Lead to own how people find Passionfroot, sign up, and grow into paying, expanding accounts. This isn’t your typical growth job: you’ll write the playbook and shape a full funnel from signup to expansion.

You’ll work directly with founders in a NYC-based hybrid office and relocate if needed, building a scalable growth engine with measurable results and clear ownership across channels.

Qualifications

• 8-10+ years in a high-growth B2B SaaS or marketplace startup.
• Experience owning growth end-to-end, not just a single channel.
• Marketplace or two-sided platform growth experience is a strong plus.
• Ability to turn ad hoc founder processes into scalable systems.
• Comfort with imperfect data and fast execution.

Responsibilities

• Own demand-generation channels including partnerships, SEO and referrals.
• Build and manage lifecycle systems from signup to expansion.
• Design and run experiments to optimize activation and conversion.
• Build attribution and reporting to show growth drivers.

Skills

Growth strategy

Data analysis

Strong communicator

Ownership mindset

B2B SaaS

Job description

Passionfroot is hiring its first Growth Lead to own how people find Passionfroot, sign up, and grow into paying, expanding accounts. This isn’t your typical growth job: you’ll write the playbook and shape a full funnel from signup to expansion.

You’ll work directly with founders in a NYC-based hybrid office and relocate if needed, building a scalable growth engine with measurable results and clear ownership across channels.