Product & Growth Lead

Digital; San Jose (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

Digital is seeking a hands-on Product & Growth Lead in San Jose, California, to spearhead the launch and growth of an AI-powered SaaS product aimed at SMBs. This execution-focused position involves owning the go-to-market strategy.

You will collaborate with various teams to shape launch strategies and growth initiatives that directly impact user adoption and revenue. Ideal candidates have experience with 0-1 products and a strong growth execution background.

Qualifications

• Proven experience working on 0-1 products in startup or early-stage environments.
• Strong track record of driving user growth, activation, or revenue outcomes.
• Hands-on experience with GTM strategy, product launches, and growth execution.

Responsibilities

• Own end-to-end go-to-market strategy for new product launches.
• Drive 0-1 product growth, from early positioning to scaling acquisition.
• Design and execute growth experiments across onboarding, activation, and retention.

Skills

User growth

Growth strategy

Product management

Communication skills

A/B testing

Job description

Overview

An AI SaaS Client is looking for a hands-on Product & Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you’ll own the go-to-market strategy, user acquisition, and product growth from 0-1.

You’ll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.

Responsibilities

• Own end-to-end go-to-market strategy for new product launches
• Drive 0-1 product growth, from early positioning to scaling acquisition
• Design and execute growth experiments across onboarding, activation, and retention
• Define ICP, positioning, and messaging based on user insights and market signals
• Lead Product Hunt launches and other community-driven growth initiatives
• Build and optimize conversion funnels (landing pages, onboarding flows, pricing)
• Conduct user interviews and translate insights into product and growth strategies
• Create product-facing content, including demos, use cases, and launch assets
• Collaborate closely with product and engineering to iterate quickly on features and UX
• Manage external partners (agencies, creators, or growth channels) as needed

Requirements

• Proven experience working on 0-1 products in startup or early-stage environments
• Strong track record of driving user growth, activation, or revenue outcomes
• Hands-on experience with GTM strategy, product launches, and growth execution
• Ability to operate across product, marketing, and growth (hybrid mindset)
• Experience running experiments (A/B testing, onboarding optimization, funnel improvements)
• Comfortable working in a fast-paced, ambiguous environment with high ownership
• Strong communication skills - able to translate product value into clear messaging
• Experience with AI, SaaS, or developer tools is a plus