Senior Manager, Demand Generation Marketing

Siro; Northern, New York (KY, NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Siro is seeking a Senior Manager of Demand Gen to scale pipeline for Mid Market and Enterprise segments. The role focuses on account-driven GTM strategies, enterprise ABM, and full-funnel optimization, collaborating with Sales, SDR, and RevOps to improve conversions and drive revenue growth.

Ideal candidates have 6+ years in B2B demand generation at high-growth SaaS companies, with hands-on experience across channels, analytics, and martech, capable of managing large deal sizes and multi-channel

Qualifications

• 6+ years of B2B demand generation experience with enterprise SaaS.
• Enterprise ABM expertise with personalized campaigns and sales-marketing alignment.
• Full-stack marketing across paid, email, events, SEO, and site optimization.
• Strong marketing analytics, full-funnel reporting, and ROI measurement.
• Experience with marketing tools and AI-powered demand generation solutions.
• Scalable demand gen programs to $100M+ annual pipeline.

Responsibilities

• Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies for enterprise prospects.
• Enterprise Campaign Management: Design campaigns across email, paid, web, and outbound for long cycles.
• Full-Funnel Optimization: Own funnel from awareness to handoff with analytics and optimization.
• Cross-Functional Partnership: Align with Sales, SDR, and RevOps; report metrics to leadership.

Skills

Demand generation

ABM strategy

Full-funnel marketing

Analytics & attribution

Martech familiarity

Enterprise SaaS marketing

Job description

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field.

Siro is redefining how field sales teams learn, perform, and win.

We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.

Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners.

Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use.

Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home‑improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber.

We’re building the future of human–AI collaboration in sales — and we’re just getting started.

We are seeking a Senior Manager of Demand Gen to scale qualified pipeline generation across our Mid Market, and Enterprise segments.

• Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes

• Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles

• Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage

• Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership

Requirements

• 6+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred) marketing to Enterprise+ companies.

• Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes

• Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization

• Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership

• Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation

• Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)

Why join Siro as a Senior Manager, Demand Generation?

• High-Impact Role: Lead the transition to enterprise GTM and influence company trajectory during a pivotal growth phase

• Leadership Opportunity: Ground-floor opportunity to build and eventually lead a demand generation team as the company scales

• Executive Visibility: Have significant influence on company strategy and resource allocation in a high-visibility role

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.