Director, Demand Generation

Demandbase; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Demandbase is seeking a senior leader to own the strategy, performance, and evolution of the demand generation engine. You will drive pipeline creation, funnel efficiency, and revenue impact, leading a pod-based team and partnering with Sales to ensure predictable growth.

The role reports to the marketing leadership and shapes go-to-market programs. The ideal candidate has 8+ years in B2B marketing, a proven track record delivering pipeline targets, and a strong analytical mindset to translate

Qualifications

• 8+ years in B2B marketing
• Strong demand gen experience
• Proven ownership of pipeline or revenue targets
• Experience leading cross-channel, full-funnel programs
• Strong track record partnering with Sales
• Analytical mindset with ability to translate data into action

Responsibilities

• Own pipeline strategy and growth across segments and translate revenue goals into integrated demand generation plans
• Allocate budgets across channels and programs to maximize pipeline and revenue impact
• Partner with Sales and SDR leadership to align on pipeline targets, lead quality, conversion, messaging, and ICP priorities
• Optimize the full funnel from acquisition through pipeline and reduce handoff friction
• Lead and develop a high-performing demand generation team and manage agency/vendor partners
• Own demand generation reporting, forecasting, and performance metrics with RevOps collaboration

Skills

Demand generation

Team leadership

Analytics

Cross-channel marketing

Sales collaboration

Budget & program management

Tools

Demandbase platform

Job description

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks - all in one platform.

As a company, we're as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

Own the strategy, performance, and evolution of the demand generation engine, with accountability for pipeline creation, funnel efficiency, and revenue impact. This role leads a pod-based team model and partners closely with Sales to drive predictable growth. Success looks like owning the pipeline number in the QBR - not just reporting on it.

What you'll be doing:

Pipeline Strategy & Growth

• Own top of funnel pipeline targets across segments and translate revenue goals into integrated demand generation strategies.

• Allocate budget across channels, programs, and segments to maximize pipeline and revenue impact.

• Partner with Sales and SDR leadership to align on pipeline targets, lead quality, conversion, messaging, and ICP priorities.

• Optimize the full funnel from acquisition through pipeline by improving conversion and eliminating handoff friction.

Team Leadership

• Lead and develop a high-performing demand generation team with clear ownership and accountability for pipeline outcomes.

• Direct agency and vendor partners to deliver measurable business results.

• Build a culture of experimentation, continuous learning, and performance optimization.

Analytics, Operations & Technology

• Own demand generation reporting, forecasting, and performance metrics, including pipeline, conversion, CAC, and attribution.

• Partner with RevOps to improve measurement, data quality, and operational efficiency.

• Own and optimize the Demandbase platform and broader demand generation technology stack to drive segmentation, targeting, ABM execution, and reporting.

About You:

• 8+ years in B2B marketing, with strong demand gen experience

• Proven ownership of pipeline or revenue targets

• Experience leading cross-channel, full-funnel programs

• Strong track record partnering with Sales

• Analytical mindset with ability to translate data into action

Bonus:

• Experience evolving a digital or campaign team into a demand gen org

• Familiarity with lifecycle marketing and funnel optimization

• ABM or segment-based marketing experience, Demandbase experience highly desired

• Experience managing outside growth agencies

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-based basis.

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We're not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.