Demand Generation, Field Marketing Specialist

Jobtailor; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in the San Francisco Bay Area seeks a results-driven Demand Generation Manager to own outbound demand generation end-to-end, including targeting, sequencing, and experimentation. You will partner with sales to convert pipeline and drive ABM-style campaigns.

Candidates bring 3+ years of demand generation experience in a startup-like environment, strong ownership, and comfort with ambiguity. Experience with events, ABM, and field marketing is a plus, with ability to commute to San Mateo

Qualifications

• 3+ years of demand generation experience with a track record of driving measurable results.
• Experience turning early-stage signals (events, social engagement, outbound) into qualified pipeline.
• Comfortable owning outbound campaigns and event-driven demand generation end-to-end.
• Startup experience or genuine comfort with startup pace.
• High ownership mindset, bias for action, and comfort operating in ambiguity.
• Nice to have: field marketing or ABM experience.
• Nice to have: early SDR/sales-development experience transitioned into marketing.
• Nice to have: community or partnerships experience.
• Nice to have: existing personal network or presence on LinkedIn.
• Nice to have: B2B/enterprise exposure.
• Demand-generation experience is required; a background only in large-company marketing is a dealbreaker.
• Based in the San Francisco Bay Area and able to commute to San Mateo for occasional in-person meetings.

Responsibilities

• Own the outbound demand generation channel end-to-end, including targeting, sequencing, experimentation, and scaling
• Own demand generation around events, including booth messaging, on-site content, side events, and follow-up
• Focus on audience and narrative while a dedicated events manager handles vendor logistics, booth build, and on-site setup
• Partner with Founding Growth (Marketing) on event and channel strategy
• Build lightweight ABM-style campaigns for key accounts and segments
• Adapt broader company campaigns to specific accounts or customer segments
• Run experiments across channels and scale what converts
• Turn event attendance, LinkedIn engagement, and outbound replies into marketing-qualified leads and pipeline
• Track and report on sourced/influenced pipeline, event ROI, and channel performance
• Work closely with sales on qualified-lead handoff into the pipeline

Skills

Campaign Management

Lead Generation

Event Marketing

ABM Strategy

Data Analysis

Performance Tracking

Audience Targeting

Content Development

Experimentation

Sales Collaboration

Job description

• Own the outbound demand generation channel end-to-end, including targeting, sequencing, experimentation, and scaling
• Own demand generation around events, including booth messaging, on-site content, side events, and follow-up
• Focus on audience and narrative while a dedicated events manager handles vendor logistics, booth build, and on-site setup
• Partner with Founding Growth (Marketing) on event and channel strategy
• Build lightweight ABM-style campaigns for key accounts and segments
• Adapt broader company campaigns to specific accounts or customer segments
• Run experiments across channels and scale what converts
• Turn event attendance, LinkedIn engagement, and outbound replies into marketing-qualified leads and pipeline
• Track and report on sourced/influenced pipeline, event ROI, and channel performance
• Work closely with sales on qualified-lead handoff into the pipeline

Requirements

• 3+ years of demand generation experience with a track record of driving measurable results
• Experience turning early-stage signals (events, social engagement, outbound) into qualified pipeline
• Comfortable owning outbound campaigns and event-driven demand generation end-to-end
• Startup experience or genuine comfort with startup pace
• High ownership mindset, bias for action, and comfort operating in ambiguity
• Nice to have: field marketing or ABM experience
• Nice to have: early SDR/sales-development experience transitioned into marketing
• Nice to have: community or partnerships experience
• Nice to have: existing personal network or presence on LinkedIn
• Nice to have: B2B/enterprise exposure
• Demand-generation experience is required; a background only in large-company marketing is a dealbreaker
• Based in the San Francisco Bay Area and able to commute to San Mateo for occasional in-person meetings

Core Competencies

Demonstrates expertise in outbound demand generation, including campaign ownership, event-driven strategies, and lead qualification. Proven ability to drive measurable results through targeted marketing efforts and collaboration with sales teams.

Highest-signal resume keywords

• Demand Generation Experience
• Event-Driven Campaign Management
• ABM Campaign Development
• Lead Qualification and Pipeline Management
• Startup Environment Adaptability

Hard Skills

• Campaign Management
• Lead Generation
• Event Marketing
• ABM Strategy
• Data Analysis
• Performance Tracking
• Audience Targeting
• Content Development
• Experimentation
• Sales Collaboration

Soft Skills

• High Ownership Mindset
• Bias for Action
• Comfort with Ambiguity

Industry Keywords

• B2B Marketing
• Sales Development
• Community Engagement
• Partnerships
• San Francisco Bay Area