Growth Intelligence Lead: Next-Best-Action & GTM Strategy

Lumen; Olympia (WA); Remote; USD 116,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Work from home

Job summary

Lumen is transforming AI-powered connectivity and trusted networks. We seek a Growth Intelligence Lead to translate customer signals into prioritized growth actions, align with marketing and strategy, and drive qualified opportunities at scale.

This role reports to the Senior Manager, GTM Growth & Adoption and supports cross-functional teams across Growth Strategy, Marketing, Sales, and Tech. The position is remote within the U.S., with a strong focus on audience prioritization,

Qualifications

• Bachelor’s degree or higher in a relevant field.
• 6+ years in growth strategy, GTM, marketing analytics, or related.
• Strong understanding of customer segmentation and funnel progression.
• Experience translating insights into actionable decision frameworks.
• Ability to coordinate initiatives across Growth Strategy, Marketing, Sales etc.

Responsibilities

• Define customer state, eligibility, readiness, and progression criteria for marketing funnel.
• Translate attributes, intent signals, and priorities into prioritization logic and audience recommendations.
• Collaborate with Growth Strategy Leads on audience, nurture, action approach, channel, and handoffs.
• Validate models and business rules with Intelligence, Decisioning, and Targeting teams.
• Coordinate with GTM Tech Lead to sequence requirements and operationalize decision logic.
• Establish traceability between recommendations and downstream nurture strategies.
• Monitor recommendation quality and activation performance to identify gaps.
• Lead cross-functional feedback loops to improve models and workflows.

Skills

Growth strategy

GTM

Marketing analytics

Customer segmentation

Decisioning logic

Executive communication

Education

Bachelor’s degree

MBA (preferred)

Tools

CRM platforms

Marketing automation tools

Martech platforms

Data analytics tools

Job description

Lumen is transforming AI-powered connectivity and trusted networks. We seek a Growth Intelligence Lead to translate customer signals into prioritized growth actions, align with marketing and strategy, and drive qualified opportunities at scale.

This role reports to the Senior Manager, GTM Growth & Adoption and supports cross-functional teams across Growth Strategy, Marketing, Sales, and Tech. The position is remote within the U.S., with a strong focus on audience prioritization,