Growth-Focused Product Marketing Manager

Addison Group; Washington (District of Columbia); On-site; USD 77,000 - 94,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

On-site benefits starting month after

Job summary

Addison Group is seeking a Product Marketing Manager in Washington, DC for a contract-to-hire arrangement. The role focuses on developing and executing campaigns that promote membership, professional development programs, events, publications, credentials, and other services.

The role aims to grow audiences, increase engagement, drive revenue, and build brand awareness through integrated, multi-channel marketing initiatives. Strong content and data analysis skills are essential.

Qualifications

• Bachelor's degree in Marketing or related field is preferred.
• 5+ years of progressive marketing experience.
• Experience executing multi-channel marketing campaigns across email, digital, and social channels.
• Strong content creation, copywriting, and storytelling skills.
• Ability to analyze marketing performance data to optimize results.

Responsibilities

• Plan and execute marketing campaigns to increase awareness, engagement, participation, and sales.
• Create and adapt content for email, websites, social media, digital advertising, presentations, videos, and print materials.
• Manage and coordinate multi-channel marketing activities, including timelines, approvals, deliverables, testing, and performance tracking.
• Analyze campaign results and marketing data to identify trends and opportunities for improvement.
• Support marketing efforts for conferences, educational programs, and special events, including pre-event promotion and post-event engagement.
• Collaborate with internal teams, external vendors, partners, and stakeholders to ensure consistent and effective communications.
• Contribute to marketing process improvements, documentation, and training initiatives.

Skills

Multi-channel marketing

Content creation

Copywriting

Data-driven marketing

Email marketing

Project management

Education

Bachelor's degree in Marketing

Tools

CRM systems

Marketing automation

Email marketing tools

Job description

Addison Group is seeking a Product Marketing Manager in Washington, DC for a contract-to-hire arrangement. The role focuses on developing and executing campaigns that promote membership, professional development programs, events, publications, credentials, and other services.

The role aims to grow audiences, increase engagement, drive revenue, and build brand awareness through integrated, multi-channel marketing initiatives. Strong content and data analysis skills are essential.