Growth-Focused Product Marketing Lead (ABM & GTM)

Pearson; Montgomery (AL); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic, execution-oriented marketer focused on Product Marketing, ABM, and Growth to bring products to market and articulate their value. You will develop targeted campaigns, messaging, and content across channels, translating product insights into demand-generation strategies.

The ideal candidate excels at storytelling and aligning product strategy with customer needs and market opportunities.

Qualifications

• 3–7+ years in marketing or product marketing.
• Strong writing and storytelling abilities.
• Experience developing and executing integrated digital campaigns.
• Solid understanding of audience segmentation and customer journey.
• Proven project management skills across cross-functional teams.

Responsibilities

• Define product marketing, ABM, go-to-market strategies and messaging.
• Develop integrated multi-channel campaigns across email, paid digital, social, events, and webinars.
• Create content including blogs, customer stories, webinars, and thought leadership.
• Translate product insights into compelling value propositions and campaigns.
• Measure performance and optimize audiences, messaging, and channels.

Skills

Product marketing

ABM

Growth marketing

Content development

Digital campaigns

Storytelling

Tools

HubSpot

Salesforce

Google Analytics

Job description

Pearson is seeking a strategic, execution-oriented marketer focused on Product Marketing, ABM, and Growth to bring products to market and articulate their value. You will develop targeted campaigns, messaging, and content across channels, translating product insights into demand-generation strategies.

The ideal candidate excels at storytelling and aligning product strategy with customer needs and market opportunities.