Product Marketing Strategist: GTM, ABM & Growth

Pearson; Indianapolis (IN); On-site; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and sharpen value messaging. You will develop targeted programs to drive awareness, engagement, and growth, with emphasis on ABM and multi-channel campaigns.

The ideal candidate translates product strategy into clear positioning, compelling messaging, and effective go-to-market plans, connecting customer needs with market opportunities. A strong storyteller will thrive in this role.

Qualifications

• 3–7+ years of experience in marketing, product marketing, or related field.
• Strong writing and storytelling skills with ability to translate product information into customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and differentiators across assigned products and solutions.
• Translate product features into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
• Develop messaging frameworks for key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts and growth opportunities.
• Create account- and segment-specific strategies to move audiences from awareness to conversion.
• Translate product marketing and ABM strategies into integrated, multi-channel campaigns.
• Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.
• Develop content including blogs, customer stories, webinars, and case studies; adapt messaging for different audiences and stages of the customer journey.
• Ensure product and campaign messaging remains consistent across channels and touchpoints.
• Develop a strong understanding of customers, prospects, buyers, and competitive landscape; identify trends to improve segmentation and targeting.
• Use performance insights to improve audiences, messaging, content, offers, and channel strategy.

Skills

Storytelling

Content creation

Digital marketing campaigns

Audience segmentation

Project management

Strategic execution

Job description

Pearson is seeking a strategic marketer focused on Product Marketing, ABM, and Growth to bring products to market and sharpen value messaging. You will develop targeted programs to drive awareness, engagement, and growth, with emphasis on ABM and multi-channel campaigns.

The ideal candidate translates product strategy into clear positioning, compelling messaging, and effective go-to-market plans, connecting customer needs with market opportunities. A strong storyteller will thrive in this role.