PPC Growth Strategist: Data-Driven Paid Ads

ProSites Inc.; United States; A distancia; USD 60.000 - 85.000; Jornada completa

Descripción de la vacante

ProSites Inc. seeks a Paid Ads Specialist focused on data analysis and paid search. You will drive PPC performance, identify opportunities, and stay current with digital advertising trends to optimize campaigns and processes.

The role requires 3-5 years in paid search, strong analytical and copywriting skills, and the ability to work both independently and in a team within a fast-paced environment. This is a full-time, on-site position with opportunities to influence digital strategy.

Formación

• 3-5 years of paid search experience.
• Experience with Google Ad Manager (MCC).
• Understanding of direct response and interactive marketing best practices.
• Ability to work independently and in a team.
• Professional and personal integrity.
• Excellent verbal and written communication skills.
• Strategic thinker with strong analytical skills.
• Previous experience at a digital marketing agency preferred.
• Knowledge of online bid management platforms preferred.
• Excellent copywriting and proofreading skills preferred.

Responsabilidades

• Track, measure, optimize and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
• Identify opportunities for efficiencies in process (automation, software, tools)
• Develop keyword research, keyword lists, and keyword bucketing
• Manage a high volume of paid media budgets
• Develop, analyze and optimize keyword ad copy and landing pages
• Perform A/B testing to improve impression share, quality score and CPL
• Monitor and assess competitor activity and keyword rankings
• Collaborate with management to develop strategies for at-risk accounts
• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
• Build and maintain understanding of topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities
• Regular and reliable attendance required as this is a full-time position.
• Other duties as assigned by management.

Conocimientos

Paid search

Analytical skills

Verbal and written communication

Strategic thinking

Team collaboration

Agency experience

Direct response marketing

Bid management platforms

Copywriting

Herramientas

Google Ad Manager (MCC)

Descripción del empleo

ProSites Inc. seeks a Paid Ads Specialist focused on data analysis and paid search. You will drive PPC performance, identify opportunities, and stay current with digital advertising trends to optimize campaigns and processes.

The role requires 3-5 years in paid search, strong analytical and copywriting skills, and the ability to work both independently and in a team within a fast-paced environment. This is a full-time, on-site position with opportunities to influence digital strategy.