Growth-Focused Personalization & Testing Specialist

Caleres, Inc.; St. Louis (MO); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

30% Associate Discount on brands

Benefits that start day one

Flexible payment options

24/7 mental wellness support

Relaxed dress code

Onsite gym and Starbucks access

Job summary

Caleres, Inc. in St. Louis, MO, is seeking a Specialist in Personalization & Testing to enhance customer experience through data-driven solutions. The role involves conducting customer research, executing A/B testing, and collaborating across teams to implement effective personalization strategies.

The ideal candidate will possess strong analytical skills, excellent communication capabilities, and experience in eCommerce or digital marketing. This position offers a dynamic work environment and various perks, including significant shoe discounts and health benefits.

Qualifications

• 1-3 years of experience in eCommerce, digital marketing, or similar sectors preferred.
• Experience in A/B Testing and customer-centric environments.
• Excellent written and oral communication skills required.

Responsibilities

• Conduct customer research and analyze behaviors.
• Develop and execute personalization tactics.
• Collaborate with marketing to create A/B testing strategies.
• Define metrics for A/B tests and track performance.
• Manage A/B testing operations and analyze results.

Skills

Communication skills

Problem-solving

Critical thinking

Microsoft Office

Web analytics

Education

Bachelor’s Degree in related field

Tools

Adobe Analytics

Sitecore

Quantum Metric

Job description

Caleres, Inc. in St. Louis, MO, is seeking a Specialist in Personalization & Testing to enhance customer experience through data-driven solutions. The role involves conducting customer research, executing A/B testing, and collaborating across teams to implement effective personalization strategies.

The ideal candidate will possess strong analytical skills, excellent communication capabilities, and experience in eCommerce or digital marketing. This position offers a dynamic work environment and various perks, including significant shoe discounts and health benefits.