Digital Marketing Campaigns Specialist

Famous Footwear; Clayton (MO); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Shoe discount program (30% from Famous

Health benefits starting on day one

Earned wage access

Mental health resources (EAP)

Relaxed dress code

Onsite gym and amenities

Job summary

Caleres, owner of Famous Footwear, invites a Specialist, Marketing Communications to join the St. Louis team. You will drive digital marketing campaigns, collaborate across Marketing, Creative, eCommerce, and Merchandising, and manage marketing assets to support brand initiatives.

The role focuses on optimizing email and SMS campaigns, ensuring brand consistency, and contributing to seasonal and retailer marketing efforts. A strong eye for detail and 3–5 years in digital marketing are preferred.

Qualifications

• Bachelor’s Degree required – marketing, communications, digital media preferred.
• 3–5 years of experience in digital, retail, wholesale marketing or related field.
• Experience with Experian, Salesforce or other email & CRM providers a plus.
• Experience with Attentive, Adobe Analytics or other SMS & Analytics platforms a plus.
• Proven organizational skills.
• Experience with partnering with 3rd party agencies to drive performance.
• Excellent verbal communication and presentation experience.
• Ability to prioritize tasks for individual and team work.
• Strong partnering, problem-solving, analytical skills, and multitasking, including ability to leverage AI tools to increase efficiency.
• Microsoft Office products.

Responsibilities

• Execute digital marketing campaigns: plan, execute, optimize email & SMS campaigns to drive awareness, engagement, and revenue.
• Collaborate across teams: work with Marketing, Creative, eCommerce, Paid Media and Merchandising on briefs and initiatives.
• Manage marketing assets: coordinate samples for campaigns and distribute assets after shoots.
• Ensure quality: review emails, SMS and paid media for brand consistency and accuracy.
• Analyze and improve performance: monitor campaigns and identify optimization opportunities.
• Support initiatives: seasonal planning, retailer marketing coordination, paid media content planning, packaging updates, and partnerships.

Skills

Digital marketing experience

Verbal communication

Presentation skills

Organizational skills

Project coordination

Education

Bachelor's degree in marketing/communications

Tools

Salesforce/CRM tools

Experian

Attentive

Adobe Analytics

Microsoft Office

Job description

Caleres, owner of Famous Footwear, invites a Specialist, Marketing Communications to join the St. Louis team. You will drive digital marketing campaigns, collaborate across Marketing, Creative, eCommerce, and Merchandising, and manage marketing assets to support brand initiatives.

The role focuses on optimizing email and SMS campaigns, ensuring brand consistency, and contributing to seasonal and retailer marketing efforts. A strong eye for detail and 3–5 years in digital marketing are preferred.