Specialist, Personalization & Testing

Caleres, Inc.; St. Louis (MO); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

30% Associate Discount on brands

Benefits that start day one

Flexible payment options

24/7 mental wellness support

Relaxed dress code

Onsite gym and Starbucks access

Job summary

Caleres, Inc. in St. Louis, MO, is seeking a Specialist in Personalization & Testing to enhance customer experience through data-driven solutions. The role involves conducting customer research, executing A/B testing, and collaborating across teams to implement effective personalization strategies.

The ideal candidate will possess strong analytical skills, excellent communication capabilities, and experience in eCommerce or digital marketing. This position offers a dynamic work environment and various perks, including significant shoe discounts and health benefits.

Qualifications

• 1-3 years of experience in eCommerce, digital marketing, or similar sectors preferred.
• Experience in A/B Testing and customer-centric environments.
• Excellent written and oral communication skills required.

Responsibilities

• Conduct customer research and analyze behaviors.
• Develop and execute personalization tactics.
• Collaborate with marketing to create A/B testing strategies.
• Define metrics for A/B tests and track performance.
• Manage A/B testing operations and analyze results.

Skills

Communication skills

Problem-solving

Critical thinking

Microsoft Office

Web analytics

Education

Bachelor’s Degree in related field

Tools

Adobe Analytics

Sitecore

Quantum Metric

Job description

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first. Join our dynamic and thriving footwear company as a Specialist, Personalization & Testing in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Conduct quantitative and qualitative customer research: Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization
• Develop personalization tactics: Ideate, prioritize, and execute relevant personalization tactics for high-value customer segments under the direction of Personalization & Testing team Lead
• Collaborate with cross-functional business partners: Translate marketing goals and customer behavior questions to actionable A/B/n testing scenarios
• Define success measurement for A/B/n Tests: Partner with Personalization & Testing team Lead and Digital Analytics team to define key performance metrics that best align to each A/B/n test hypothesis
• Maintain knowledge of platform tools: Understand technical practices to execute server-side and client-side A/B/n testing
• A/B/n Program Management: Own operations and execution of A/B/n testing, shepherding tests through the Delivery processes, analyze results, distill learnings, and provide recommendations to key stakeholders in written and verbal formats

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

• Bachelor’s Degree in related field preferred
• 1-3 years of previous business experience in eCommerce, digital marketing, digital CX, digital UX, digital analytics or related disciplines preferred, but not required
• Experience with Personalization and A/B Testing planning and execution in a customer‑centric and data‑driven environment
• Excellent communication skills (written, oral and in presentation)
• Strong problem‑solving and critical thinking skills
• Microsoft Office, web analytics, and content management system experience required. Adobe Analytics, Sitecore, Quantum Metric experience preferred

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.