Digital Marketing Communications Specialist

Caleres, Inc.; St. Louis (MO); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

30% employee discount

Benefits from day one

Early access to earnings

Mental wellness support

Relaxed dress code

Downtown Clayton site perks

Job summary

Caleres, Inc. in St. Louis, MO, seeks a Specialist, Marketing Communications to drive digital campaigns for Famous Footwear and Caleres brands.

You will plan, execute, and optimize email and SMS initiatives, partnering with Marketing, Creative, eCommerce and Merchandising to ensure on-brand messaging. Required are 3–5 years in digital/retail marketing, a bachelor's in marketing/communications, and strong organizational and presentation skills.

Qualifications

• Bachelor's degree in marketing, communications, or digital media.
• 3–5 years in digital/retail marketing.
• Experience with Experian, Salesforce or other email/CRM service providers.
• Experience with Attentive, Adobe Analytics or other SMS analytics platforms.
• Strong organizational, communication and presentation skills.
• Ability to partner with 3rd party agencies to drive performance.
• Familiarity with AI tools to increase efficiency.

Responsibilities

• Plan, execute, and optimize email and SMS marketing campaigns.
• Collaborate with Marketing, Creative, eCommerce, Paid Media and Merchandising teams.
• Coordinate product samples for campaigns and distribute assets to partners post-photoshoot.
• Review content for brand standards and proofread campaigns.
• Monitor campaign results and identify opportunities for improvement.
• Support seasonal campaigns and retailer marketing initiatives.

Skills

Digital marketing

Campaign planning

Analytical skills

Verbal communication

Presentation skills

Task prioritization

AI tools

Education

Bachelor's degree in marketing/communications/digital media

Tools

Experian

Salesforce

Attentive

Adobe Analytics

Job description

Caleres, Inc. in St. Louis, MO, seeks a Specialist, Marketing Communications to drive digital campaigns for Famous Footwear and Caleres brands.

You will plan, execute, and optimize email and SMS initiatives, partnering with Marketing, Creative, eCommerce and Merchandising to ensure on-brand messaging. Required are 3–5 years in digital/retail marketing, a bachelor's in marketing/communications, and strong organizational and presentation skills.