Specialist, Marketing Communications

Caleres, Inc.; St. Louis (MO); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

30% employee discount

Benefits from day one

Early access to earnings

Mental wellness support

Relaxed dress code

Downtown Clayton site perks

Job summary

Caleres, Inc. in St. Louis, MO, seeks a Specialist, Marketing Communications to drive digital campaigns for Famous Footwear and Caleres brands.

You will plan, execute, and optimize email and SMS initiatives, partnering with Marketing, Creative, eCommerce and Merchandising to ensure on-brand messaging. Required are 3–5 years in digital/retail marketing, a bachelor's in marketing/communications, and strong organizational and presentation skills.

Qualifications

• Bachelor's degree in marketing, communications, or digital media.
• 3–5 years in digital/retail marketing.
• Experience with Experian, Salesforce or other email/CRM service providers.
• Experience with Attentive, Adobe Analytics or other SMS analytics platforms.
• Strong organizational, communication and presentation skills.
• Ability to partner with 3rd party agencies to drive performance.
• Familiarity with AI tools to increase efficiency.

Responsibilities

• Plan, execute, and optimize email and SMS marketing campaigns.
• Collaborate with Marketing, Creative, eCommerce, Paid Media and Merchandising teams.
• Coordinate product samples for campaigns and distribute assets to partners post-photoshoot.
• Review content for brand standards and proofread campaigns.
• Monitor campaign results and identify opportunities for improvement.
• Support seasonal campaigns and retailer marketing initiatives.

Skills

Digital marketing

Campaign planning

Analytical skills

Verbal communication

Presentation skills

Task prioritization

AI tools

Education

Bachelor's degree in marketing/communications/digital media

Tools

Experian

Salesforce

Attentive

Adobe Analytics

Job description

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first. Join our dynamic and thriving footwear company as a Specialist, Marketing Communications in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Execute Digital Marketing Campaigns: Support the planning, execution, optimization of email & SMS marketing campaigns that drive brand awareness, engagement, & revenue.
• Collaborate Across Teams: Partner with Marketing, Creative, eCommerce, Paid Media and Merchandising teams to develop campaign briefs and marketing initiatives
• Manage Marketing Assets: Coordinate product samples for marketing campaigns, photoshoots, and distribute assets to partners post-photoshoot.
• Ensure Quality & Brand Consistency: Review and proofread email, SMS & paid media campaigns to ensure content, design, and messaging meet brand standards
• Analyze & Improve Performance: Monitor campaign results and identify opportunities for improvement
• Support Marketing Initiatives: Seasonal campaign sample planning, coordinating retailer marketing initiatives (stores & digital), paid media content planning, packaging updates, partnership collaborations, etc.

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO

Qualifications that make you the perfect fit!

• Bachelor’s Degree required – marketing, communications, digital media preferred
• 3-5 years of experience in digital, retail, wholesale marketing experience or related field
• Experience with Experian, Salesforce or other email & CRM service providers a plus
• Experience with Attentive, Adobe Analytics or other SMS & Analytics platforms a plus
• Proven organizational skills
• Experience with partnering with 3rd party agencies to drive performance
• Excellent verbal communication and presentation experience
• Ability to prioritize tasks, for individual work and team work.
• Strong partnering, problem solving, analytical skills and multi-tasking skills, including ability to leverage appropriate AI tools to increase efficiency
• Microsoft Office Products

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.

Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud