Specialist, Marketing Communications

Famous Footwear; Clayton (MO); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Shoe discount program (30% from Famous

Health benefits starting on day one

Earned wage access

Mental health resources (EAP)

Relaxed dress code

Onsite gym and amenities

Job summary

Caleres, owner of Famous Footwear, invites a Specialist, Marketing Communications to join the St. Louis team. You will drive digital marketing campaigns, collaborate across Marketing, Creative, eCommerce, and Merchandising, and manage marketing assets to support brand initiatives.

The role focuses on optimizing email and SMS campaigns, ensuring brand consistency, and contributing to seasonal and retailer marketing efforts. A strong eye for detail and 3–5 years in digital marketing are preferred.

Qualifications

• Bachelor’s Degree required – marketing, communications, digital media preferred.
• 3–5 years of experience in digital, retail, wholesale marketing or related field.
• Experience with Experian, Salesforce or other email & CRM providers a plus.
• Experience with Attentive, Adobe Analytics or other SMS & Analytics platforms a plus.
• Proven organizational skills.
• Experience with partnering with 3rd party agencies to drive performance.
• Excellent verbal communication and presentation experience.
• Ability to prioritize tasks for individual and team work.
• Strong partnering, problem-solving, analytical skills, and multitasking, including ability to leverage AI tools to increase efficiency.
• Microsoft Office products.

Responsibilities

• Execute digital marketing campaigns: plan, execute, optimize email & SMS campaigns to drive awareness, engagement, and revenue.
• Collaborate across teams: work with Marketing, Creative, eCommerce, Paid Media and Merchandising on briefs and initiatives.
• Manage marketing assets: coordinate samples for campaigns and distribute assets after shoots.
• Ensure quality: review emails, SMS and paid media for brand consistency and accuracy.
• Analyze and improve performance: monitor campaigns and identify optimization opportunities.
• Support initiatives: seasonal planning, retailer marketing coordination, paid media content planning, packaging updates, and partnerships.

Skills

Digital marketing experience

Verbal communication

Presentation skills

Organizational skills

Project coordination

Education

Bachelor's degree in marketing/communications

Tools

Salesforce/CRM tools

Experian

Attentive

Adobe Analytics

Microsoft Office

Job description

8300 Maryland Ave, Clayton, MO 63105, USA

Job Description

Posted Thursday, July 16, 2026 at 5:00 AM

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl’s, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.

Join our dynamic and thriving footwear company as a Specialist, Marketing Communications in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Execute Digital Marketing Campaigns: Support the planning, execution, optimization of email & SMS marketing campaigns that drive brand awareness, engagement, & revenue.
• Collaborate Across Teams: Partner with Marketing, Creative, eCommerce, Paid Media and Merchandising teams to develop campaign briefs and marketing initiatives.
• Manage Marketing Assets: Coordinate product samples for marketing campaigns, photoshoots, and distribute assets to partners post-photoshoot.
• Ensure Quality & Brand Consistency: Review and proofread email, SMS & paid media campaigns to ensure content, design, and messaging meet brand standards.
• Analyze & Improve Performance: Monitor campaign results and identify opportunities for improvement.
• Support Marketing Initiatives: Seasonal campaign sample planning, coordinating retailer marketing initiatives (stores & digital), paid media content planning, packaging updates, partnership collaborations, etc.

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands.
• Benefits that Start Day One: To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com.
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday.
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates.
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO.

Qualifications that make you the perfect fit!

• Bachelor’s Degree required – marketing, communications, digital media preferred.
• 3-5 years of experience in digital, retail, wholesale marketing experience or related field.
• Experience with Experian, Salesforce or other email & CRM service providers a plus.
• Experience with Attentive, Adobe Analytics or other SMS & Analytics platforms a plus.
• Proven organizational skills.
• Experience with partnering with 3rd party agencies to drive performance.
• Excellent verbal communication and presentation experience.
• Ability to prioritize tasks, for individual work and team work.
• Strong partnering, problem solving, analytical skills and multi-tasking skills, including ability to leverage appropriate AI tools to increase efficiency.
• Microsoft Office Products.

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location.

Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud