Growth-Focused Paid Social & Programmatic Marketing Lead

TD; Portland (ME); On-site; USD 48,000 - 78,000; Full time

Job summary

TD is seeking an Associate Digital Marketing Manager to lead and optimize paid social and programmatic display initiatives within the U.S. Digital Marketing & Martech Transformation team.

You will manage campaigns in Meta and other platforms, partner with agencies, and translate data into business-ready recommendations to drive ROAS. You will collaborate across marketing, product, analytics, and compliance, navigate ambiguity, develop integrated media plans, test new approaches, and deliver

Qualifications

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Responsibilities

• Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing
• Leads and/or manages the development and delivery of digital marketing capabilities, project fulfilment, and/or change management/communication
• Acts as a subject matter resource, providing insights to ensure alignment to the Bank’s overarching marketing strategies as well as industry trends/market forces/competitive landscape
• Helps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholders
• Reviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectiveness

Skills

Paid Social

Programmatic Display

Meta Ads Manager

Campaign optimization

A/B testing

Data analysis

Budget management

Cross-functional collaboration

Education

Undergraduate degree

5+ years relevant experience

Tools

Analytics tools

Programmatic platforms

Job description

TD is seeking an Associate Digital Marketing Manager to lead and optimize paid social and programmatic display initiatives within the U.S. Digital Marketing & Martech Transformation team.

You will manage campaigns in Meta and other platforms, partner with agencies, and translate data into business-ready recommendations to drive ROAS. You will collaborate across marketing, product, analytics, and compliance, navigate ambiguity, develop integrated media plans, test new approaches, and deliver