Growth-Focused Paid Social & Programmatic Marketing Lead

TD Bank Group; New York (NY); On-site; USD 48,000 - 78,000; Full time

Job summary

TD Bank Group in New York, NY is seeking an Associate Digital Marketing Manager to drive paid social and programmatic display initiatives. You will manage campaigns, build forecasts, and translate insights into senior leadership recommendations.

You will work across Meta, LinkedIn, Reddit and TikTok, leading media plans, optimizing tests, and coordinating with agencies to scale profitable growth in a fast-evolving digital landscape.

Qualifications

• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, and banking products
• Channel remit: Meta (75%), LinkedIn, Reddit, TikTok; experience across paid social channels

Responsibilities

• Lead development and delivery of digital marketing capabilities, projects and campaigns within the paid social space
• Collaborate with analysts, creative teams and agencies to optimize performance and ROAS
• Present marketing plans and results to stakeholders and manage moderate to complex initiatives

Skills

Paid Social

Programmatic Display

Campaign Management

Forecasting

Data Analysis

Education

Bachelor's degree

Tools

Meta Ads Manager

Advertising Platforms

A/B Testing

Job description

TD Bank Group in New York, NY is seeking an Associate Digital Marketing Manager to drive paid social and programmatic display initiatives. You will manage campaigns, build forecasts, and translate insights into senior leadership recommendations.

You will work across Meta, LinkedIn, Reddit and TikTok, leading media plans, optimizing tests, and coordinating with agencies to scale profitable growth in a fast-evolving digital landscape.