Manager, Social & Emerging Platforms

Storyful; New York; Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Insurance plans

Wellness resources

Education benefits

Family care

Commuter transit

Discount subscriptions

Employee referrals

Financial health

Cybersecurity protection

Job summary

Dow Jones is seeking a Manager, Social & Emerging Platforms to drive cross-functional social strategy and commercial growth across Custom Content and Brand Advertising. You will own pricing, product strategy, and paid distribution, while guiding creative direction across social and emerging platforms.

You will lead a team and coordinate with sales, planning, and editorial to embed social strategies into campaigns at inception, expanding into TV formats and next-gen media consumption platforms.

Qualifications

• 7+ years of progressive experience in digital strategy, social media leadership, or creative strategy within a media publisher, agency, or content studio environment.

Responsibilities

• Strategic Vision & Commercial Ownership
• Centralize Social Strategy: primary voice of social as cross-MMS function
• Product & Pricing Strategy: design & package scalable social products and paid distribution
• Early-Stage Pre-Sale Ideation: shape strategic frameworks from inception
• Cross-Departmental Enablement: educate teams to drive revenue
• Creative Direction & Platform Expansion
• Omnichannel Creative Direction for social-first campaigns
• Emerging Content Platforms: test new formats and platforms
• Paid & Organic Alignment: align campaign content with platform algorithms
• Team Leadership & Resource Management
• Workflow Optimization: formalize team structures and workflows

Skills

Digital strategy

Social media leadership

Creative strategy

Cross-functional influence

Team management

Platform strategy

Job description

About The Team:

The Trust is the award-winning creative studio of The Wall Street Journal and Barron's Group, creating premium branded content and storytelling for some of the world's leading brands. We combine the journalistic excellence and authority of our publications with strategic creativity, data-driven insights and innovative content experiences to help clients connect with influential audiences.

About the Role:

The Manager, Social & Emerging Platforms is a strategic and creative thinker tasked with helping to drive the cross-functional vision, growth, and execution of emerging and evolving content formats including social, TV and LLM-optimized formats for Custom Content and Brand Advertising. Evolving beyond core social channel management and creative vision, this role bridges creative direction, platform strategy, and commercial opportunity. You, with a new social team, will establish centralized ownership over the custom and brand social ecosystem—from pricing and product strategy to paid distribution and end-to-end creative direction. Additionally, this role acts as a primary cross-platform strategist, expanding storytelling initiatives into appropriate TV formats with social extensions as well as actively contributing to traditional video programming, host/talent engagements, and next-generation media consumption platforms. Positioned with clear cross-departmental visibility, you will re-establish early-stage involvement in pre-sale strategic development, ensuring social and emerging platform strategies are baked into overarching campaign narratives rather than added downstream. You will also oversee dedicated execution resources across paid media and creative strategy, elevating the organization’s overall expertise and driving commercial revenue growth. This role offers an early progression path toward creative leadership across the broader media organization and visibility with new teams, including TV.

You Will:

• Strategic Vision & Commercial Ownership
• Centralize Social Strategy: Serve as the primary, authoritative voice of social as a cross-MMS function across both Custom Content and Brand Advertising.
• Product & Pricing Strategy: Partner with Product Strategy to design, price, and package scalable social products, custom content offerings, and paid distribution models that reflect competitive publisher benchmarks.
• Early-Stage Pre-Sale Ideation: Re-establish early seat-at-the-table involvement in high-value pre-sale pitch workflows, shaping core strategic frameworks and creative directions from inception.
• Cross-Departmental Enablement: Develop internal education, standards, and training to enable sales, planning, and editorial teams, driving revenue growth and reducing execution friction.
• Creative Direction & Platform Expansion
• Omnichannel Creative Direction: Lead high-level creative direction for social-first campaigns while expanding traditional Creative Director duties across broader media formats where new platforms and social and LLM optimization are critical – expected to be a greater number of campaigns.
• Emerging Content Platforms: Continuously evaluate and test new platforms, content formats, and media consumption habits to keep the studio at the forefront of digital culture and audience behavior.
• Paid & Organic Alignment: Oversee paid social strategies and organic content outputs, ensuring campaign creative aligns with platform-native behaviors and delivery algorithms.
• Team Leadership & Resource Management
• Team Supervision: Working with your manager, direct and manage dedicated execution resources, including Full-Time Paid Social Strategists and Social Writer, delegating day-to-day tactical output to focus on higher-level strategic expansion.
• Workflow Optimization: Establish formalized team structures and operational workflows that eliminate organizational ambiguity and streamline production between internal creative, sales, and product teams.

You Have:

• Experience: 7+ years of progressive experience in digital strategy, social media leadership, or creative strategy within a media publisher, agency, or content studio environment.
• Strategic & Commercial Acumen: Proven track record of developing market-ready digital/social products, establishing pricing strategy, and shaping pre-sale pitches that win commercial business.
• Creative Scope: Strong portfolio of creative direction spanning short-form social, native video, platform-first strategy, and cross-platform extensions (e.g., experiential, events, hosting).
• Team Management: Experience delegating execution to direct reports or specialized strategists (paid and creative) while maintaining quality control and high-level client delivery.
• Cross-Functional Influence: Ability to navigate complex, matrixed media organizations, build consensus across product/editorial/sales teams, and establish formal operational ownership.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program
• Financial Health Programs
• Cybersecurity Protection

Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.

EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.

Business Area: Dow Jones - Media Sales Job Category: Marketing & Product Management Union Status: Non-Union role Base Pay Range: $100,000.00 - $130,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).