Growth-Focused Marketing Specialist (CRM & Paid Media)

Fabuwood-Cabinetr; Newark (NJ); On-site; USD 70,000 - 100,000; Full time

Job summary

Fabuwood is seeking a Digital Marketing Strategist to own and execute CRM/email programs, paid media, and other digital channels. This hands‑on role moves between strategy, execution, coordination, and analysis, managing day‑to‑day CRM and email activity in HubSpot, coordinating with internal teams and external partners.

You will report to the Digital Marketing Manager and own the digital marketing metrics on Fabuwood's scorecard, translating performance data into clear recommendations and next

Qualifications

• 3-5 years of hands‑on digital marketing experience across CRM/email, paid media, analytics, or related channels.
• Strong working knowledge of HubSpot or a comparable CRM and marketing automation platform, including email creation, segmentation, workflows, reporting, and database management.
• Experience managing or overseeing paid media campaigns and interpreting performance across major advertising platforms.
• Strong analytical skills with the ability to maintain scorecard metrics, build clear reports, identify meaningful insights, and recommend next steps.
• Understanding of campaign tracking, conversion measurement, attribution, audience segmentation, and funnel performance.
• Excellent project‑management, organizational, and follow‑through skills, with the ability to manage multiple priorities in a fast‑paced environment.
• Strong written and verbal communication skills and the ability to explain performance clearly to both marketing and non‑marketing stakeholders.

Responsibilities

• CRM & Email Marketing: Own day‑to‑day management and execution of CRM and email marketing in HubSpot.
• Plan, build, test, schedule, and deploy email campaigns including newsletters, promotions, onboarding, and nurture programs.
• Manage audience segmentation, lists, workflows, automation, personalization, and lifecycle stages.
• Monitor deliverability, engagement, conversions, list health, and campaign performance; optimize with testing and analysis.
• Paid Media: Lead day‑to‑day management of paid digital media; support strategy, targeting, budgets, landing pages, and tracking.
• Improve efficiency, lead quality, conversion, and ROI; review performance regularly.
• Metrics & Optimization: Own the digital marketing scorecard metrics; maintain dashboards and recurring reports.
• Analyze performance by audience, campaign, channel, and funnel stage; translate data into clear insights and action plans.
• Planning & Cross‑Functional Execution: Develop channel plans for launches and campaigns; manage timelines, budgets, vendors.
• Collaborate with creative, content, sales, IT, and other teams; stay current on platform changes and privacy requirements.

Skills

CRM & Email Marketing

Paid Advertising

Analytics

Campaign Tracking

Attribution

Project Management

Communication

Tools

HubSpot

Google Analytics 4

Google Ads

Meta Ads Manager

Looker Studio

Job description

Fabuwood is seeking a Digital Marketing Strategist to own and execute CRM/email programs, paid media, and other digital channels. This hands‑on role moves between strategy, execution, coordination, and analysis, managing day‑to‑day CRM and email activity in HubSpot, coordinating with internal teams and external partners.

You will report to the Digital Marketing Manager and own the digital marketing metrics on Fabuwood's scorecard, translating performance data into clear recommendations and next