Growth Marketing Operations Lead - SaaS

Socket.dev; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and dental insurance

Office space in the heart of the city

Job summary

Florence seeks a hands-on Marketing Operations professional to drive GTM execution, data integrity, and reporting across the marketing stack. You’ll own cross-functional campaigns, lead management, and ABM programs, collaborating with revenue operations and GTM systems to optimize pipeline growth.

You will partner with the GTM Strategy and Enablement team to implement workflows, track attribution, and leverage AI tooling for scalable, automated processes in a fast-growth research-oriented

Qualifications

• 3+ years in marketing operations in a high-growth B2B SaaS company.
• Deep, hands-on experience in HubSpot (Marketing Hub + CRM).
• Strong working knowledge of Salesforce and cross-system processes.
• Hands-on experience with Clay — including building workflows, enrichment pipelines, and prompt-based automations.
• Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows to drive efficiency.
• Proven ability to build and execute campaigns end-to-end, including A/B testing and performance optimization.
• Maintain clean lead processes and data hygiene across marketing and CRM systems.
• Translate data into actionable insights.
• Strong understanding of lead lifecycle and funnel metrics, attribution and UTM strategy, and marketing automation.

Responsibilities

• Execute within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools.
• Own the day-to-day execution of marketing programs, including list pulls, segmentation, and audience building across personas and industries.
• Campaign setup, QA, and deployment across channels.
• A/B testing and multivariate experiments to optimize campaign performance.
• HubSpot workflows, lifecycle programs, and nurture sequences.
• Scoring models, MQL criteria, and lead management processes.
• Webinar and event operational support.
• Manage UTM taxonomy, attribution tracking, and campaign performance visibility.
• Build and optimize ABM programs in HubSpot, including in-market account identification.
• Leverage Clay and AI tooling to build scalable, automated data workflows, enrichment pipelines, and prompt-driven outreach programs in collaboration with the broader GTM team.
• Maintain HubSpot database cleanliness and health.

Skills

Marketing operations

Campaign execution

Data-driven insights

Stakeholder management

Tools

HubSpot

Salesforce

Clay

AI tooling

Gong

Spekit

Cvent

Job description

Florence seeks a hands-on Marketing Operations professional to drive GTM execution, data integrity, and reporting across the marketing stack. You’ll own cross-functional campaigns, lead management, and ABM programs, collaborating with revenue operations and GTM systems to optimize pipeline growth.

You will partner with the GTM Strategy and Enablement team to implement workflows, track attribution, and leverage AI tooling for scalable, automated processes in a fast-growth research-oriented