Growth-Focused Marketing Data Analyst

Google; Mountain View (CA); On-site; USD 96,000 - 136,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs and advance our mission. The Google Partners - Sellside Monetization team's mission is to fund the world’s information by enabling online publishers, app developers, and media buyers to scale using our portfolio of products including AdSense, AdMob, and Google Ad Manager.

We provide innovative, industry-leading online advertising solutions for our ecosystem, representing the

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 2 years of experience in business intelligence or data analytics.
• 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.

Responsibilities

• Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities to grow via data-driven recommendations.
• Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
• Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
• Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
• Cross-collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.

Skills

Business intelligence

SQL

Data visualization

Experimentation concepts

Stakeholder communication

Education

Bachelor’s degree or equivalent

Tools

Looker

Tableau

Power BI

Qlik

Hadoop

Spark

Python

R

Job description

Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs and advance our mission. The Google Partners - Sellside Monetization team's mission is to fund the world’s information by enabling online publishers, app developers, and media buyers to scale using our portfolio of products including AdSense, AdMob, and Google Ad Manager.

We provide innovative, industry-leading online advertising solutions for our ecosystem, representing the