Marketing Data Analyst, Global Partnerships

Google; San Francisco (CA); On-site; USD 96,000 - 136,000; Full time

Job summary

Google is seeking a Marketing Data Analyst to empower client publisher strategies and maximize content business with data-driven insights. You will join the Publisher Intelligence team to drive innovative testing initiatives and deliver valuable insights across campaigns.

The role focuses on cross-functional collaboration, developing dashboards, and supporting decision-making with analytics. Candidates should have strong SQL and BI skills and experience with experimentation frameworks.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 2 years of experience in business intelligence or data analytics.
• 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.

Responsibilities

• Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities to grow via data-driven recommendations.
• Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
• Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
• Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
• Cross-collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.

Skills

Business analytics

Analytical thinking

Experimentation

Education

Bachelor's degree or equivalent practical experience

Tools

Looker

Tableau

Power BI

Qlik

Python

R

Job description

Location

This role may also be located in our Playa Vista, CA campus.

Fair Chance

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Preferred working location

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor’s degree or equivalent practical experience.
• 2 years of experience in business intelligence or data analytics.
• 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.

Preferred qualifications

• Experience with data warehousing or data modeling concepts.
• Experience with big data technologies (e.g., Hadoop, Spark, Python, or R).
• Experience with translating business requirements to BI solutions.
• Experience with explaining technical analysis to stakeholders.
• Experience with growth and scaled marketing channels.
• Familiarity with leveraging AI-driven workflows to automate tasks and drive process improvements.

About the job

Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs, advance goals, and further our mission. Our team provides meaningful solutions — from helping publishers and developers expand through monetization solutions, to helping long-term allies anticipate and navigate change in a way that delivers economic and reputational value.

The Google Partners - Sellside Monetization team's mission is to fund the world's information by enabling online publishers, app developers, and media buyers to scale using our portfolio of products including AdSense, AdMob, and Google Ad Manager. We provide innovative, industry-leading online advertising solutions for our ecosystem, representing the largest platforms and buyers. We do this by enriching an open and healthy digital advertising environment, developing trusted products that can be relied on, and exceeding expectations to strengthen long-term relationships.

As a Marketing Data Analyst, you will power the future of publisher strategy by empowering clients to maximize content business and ensure a thriving, sustainable, ad-supported open internet. This role sits within the Publisher Intelligence team and is focused on driving through innovative testing initiatives. In this role, you will cross-functionally team up to deliver valuable customer insights and leverage analytics to inform key decisions.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $96000 - $136000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google.

• Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities to grow via data-driven recommendations.
• Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
• Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
• Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
• Cross-collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.