Growth-Focused Marketing Data Analyst, Global Partnerships

Google; New York (NY); On-site; USD 96,000 - 136,000; Full time

Job summary

Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs and advance our mission. As a Marketing Data Analyst, you’ll empower publishers and advertisers by delivering insights to optimize content monetization and growth strategies.

You will work with the Publisher Intelligence team to drive testing initiatives and deliver actionable analyses for multiple stakeholders.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 2 years of experience in business intelligence or data analytics.
• 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.

Responsibilities

• Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities to grow via data-driven recommendations.
• Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
• Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
• Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
• Cross-collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.

Skills

SQL

Data Visualization

Experimentation

Growth Marketing

Education

Bachelor’s degree or equivalent practical experience

Tools

Looker

Tableau

Power BI

Job description

Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs and advance our mission. As a Marketing Data Analyst, you’ll empower publishers and advertisers by delivering insights to optimize content monetization and growth strategies.

You will work with the Publisher Intelligence team to drive testing initiatives and deliver actionable analyses for multiple stakeholders.