Marketing Data Analyst: Global Partnerships & Growth

Google; San Francisco (CA); On-site; USD 96,000 - 136,000; Full time

Job summary

Google is seeking a Marketing Data Analyst to empower client publisher strategies and maximize content business with data-driven insights. You will join the Publisher Intelligence team to drive innovative testing initiatives and deliver valuable insights across campaigns.

The role focuses on cross-functional collaboration, developing dashboards, and supporting decision-making with analytics. Candidates should have strong SQL and BI skills and experience with experimentation frameworks.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 2 years of experience in business intelligence or data analytics.
• 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.

Responsibilities

• Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities to grow via data-driven recommendations.
• Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
• Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
• Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
• Cross-collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.

Skills

Business analytics

Analytical thinking

Experimentation

Education

Bachelor's degree or equivalent practical experience

Tools

Looker

Tableau

Power BI

Qlik

Python

R

Job description

Google is seeking a Marketing Data Analyst to empower client publisher strategies and maximize content business with data-driven insights. You will join the Publisher Intelligence team to drive innovative testing initiatives and deliver valuable insights across campaigns.

The role focuses on cross-functional collaboration, developing dashboards, and supporting decision-making with analytics. Candidates should have strong SQL and BI skills and experience with experimentation frameworks.