Global Partnerships Growth Marketing Data Analyst

Google; New York (NY); On-site; USD 96,000 - 136,000; Full time

Benefits offered by this job

Equity

Job summary

Google is seeking a Marketing Data Analyst to power publisher strategy by delivering data-driven insights and testing initiatives. The role sits within the Publisher Intelligence team and focuses on driving innovative testing across marketing programs.

You will cross‑functionally collaborate with Marketing, Product, Legal, and Sales to provide actionable recommendations and scalable BI solutions, including dashboards and data pipelines.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 2 years of experience in business intelligence or data analytics.
• 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.

Responsibilities

• Analyze marketing channel performance to optimize growth strategies across key scaled channels and identify new opportunities to grow via data‑driven recommendations.
• Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
• Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
• Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
• Cross‑collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.

Skills

Business intelligence

Data analytics

SQL

Data visualization

Experimentation frameworks

Education

Bachelor’s degree or equivalent practical experience

Tools

Looker

Tableau

Power BI

Qlik

Job description

Google is seeking a Marketing Data Analyst to power publisher strategy by delivering data-driven insights and testing initiatives. The role sits within the Publisher Intelligence team and focuses on driving innovative testing across marketing programs.

You will cross‑functionally collaborate with Marketing, Product, Legal, and Sales to provide actionable recommendations and scalable BI solutions, including dashboards and data pipelines.