Marketing Data Analyst, Global Partnerships

Google; New York (NY); On-site; USD 96,000 - 136,000; Full time

Benefits offered by this job

Equity

Job summary

Google is seeking a Marketing Data Analyst to power publisher strategy by delivering data-driven insights and testing initiatives. The role sits within the Publisher Intelligence team and focuses on driving innovative testing across marketing programs.

You will cross‑functionally collaborate with Marketing, Product, Legal, and Sales to provide actionable recommendations and scalable BI solutions, including dashboards and data pipelines.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 2 years of experience in business intelligence or data analytics.
• 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.

Responsibilities

• Analyze marketing channel performance to optimize growth strategies across key scaled channels and identify new opportunities to grow via data‑driven recommendations.
• Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
• Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
• Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
• Cross‑collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.

Skills

Business intelligence

Data analytics

SQL

Data visualization

Experimentation frameworks

Education

Bachelor’s degree or equivalent practical experience

Tools

Looker

Tableau

Power BI

Qlik

Job description

Marketing Data Analyst, Global Partnerships

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience.
• 2 years of experience in business intelligence or data analytics.
• 2 years of experience in SQL and data visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
• Experience with statistical concepts to lead experimentation frameworks (including A/B and incrementality tests) to measure and drive conversion funnel performance.

Preferred qualifications:

• Experience with data warehousing or data modeling concepts.
• Experience with big data technologies (e.g., Hadoop, Spark, Python, or R).
• Experience with translating business requirements to BI solutions.
• Experience with explaining technical analysis to stakeholders.
• Experience with growth and scaled marketing channels.

About the job

Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs, advance goals, and further our mission. Our team provides meaningful solutions — from helping publishers and developers expand through monetization solutions, to helping long-term allies anticipate and navigate change in a way that delivers economic and reputational value.

The Google Partners - Sellside Monetization team's mission is to fund the world's information by enabling online publishers, app developers, and media buyers to scale using our portfolio of products including AdSense, AdMob, and Google Ad Manager. We provide innovative, industry-leading online advertising solutions for our ecosystem, representing the largest platforms and buyers. We do this by enriching an open and healthy digital advertising environment, developing trusted products that can be relied on, and exceeding expectations to strengthen long‑term relationships.

As a Marketing Data Analyst, you will power the future of publisher strategy by empowering clients to maximize content business and ensure a thriving, sustainable, ad‑supported open internet. This role sits within the Publisher Intelligence team and is focused on driving through innovative testing initiatives. In this role, you will cross‑functionally team up to deliver valuable customer insights and leverage analytics to inform key decisions.

Individual pay is determined by factors including job‑related skills, experience, and relevant education or training.

US: $96000 - $136000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities to grow via data‑driven recommendations.
• Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize impact of marketing spend.
• Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into business and campaign performance.
• Develop a nuanced understanding of customer user journeys through customer research and data analysis to provide actionable market and customer insights for our marketing programs.
• Cross‑collaborate across Marketing, Product, Legal, and Sales teams across a variety of work streams while adhering to Google brand guidelines.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, have no impact on statutory payments. Current or past grants do not confer an acquired right.