Growth-Focused Marketing Analyst: Full-Funnel A/B Tests

Energy Innovation Corp; Scranton (Lackawanna County); On-site; USD 63,000 - 90,000; Full time

Benefits offered by this job

Full benefits

Weekly learning time

Job summary

Capital Management Corp in Scranton is seeking a Marketing Analyst to own the funnel from click to close, driving qualified leads across multiple channels. You will wire Meta Ads Manager and Figma to hand leads to sales, run experiments, and refine messaging using Google Analytics and A/B testing.

The role emphasizes collaboration, curiosity, and a results-driven mindset. Salary is competitive with full benefits and dedicated time to learn new analytics tools.

Qualifications

• 5 years of cross-functional collaboration.
• Experience with Meta Ads Manager, Figma, Marketo.
• Curious, proactive and fast in a goal-driven environment.
• Strong grounding in Google Analytics and A/B testing.
• Ability to generate and qualify leads across channels.

Responsibilities

• Own the funnel from first click to closed-won, top to bottom.
• Wire Meta Ads Manager and Figma together so marketing hands sales clean leads.
• Pull the case study that closes stalled Scranton deal.
• Grow the company's impact-driven footprint one earned introduction at a time.
• Seed Scranton social channels with content that earns replies.
• Develop and execute multi-channel campaigns that drive qualified leads.
• Run experiments on marketing messaging and keep only what converts.
• Maintain accurate CRM records and forecast monthly bookings.

Skills

Cross-Functional Collab

Growth Mindset

Curiosity

Fast-paced

Feedback Culture

Marketing Analytics

Tools

Meta Ads Manager

Figma

Marketo

Google Analytics

A/B Testing

Job description

Capital Management Corp in Scranton is seeking a Marketing Analyst to own the funnel from click to close, driving qualified leads across multiple channels. You will wire Meta Ads Manager and Figma to hand leads to sales, run experiments, and refine messaging using Google Analytics and A/B testing.

The role emphasizes collaboration, curiosity, and a results-driven mindset. Salary is competitive with full benefits and dedicated time to learn new analytics tools.