Marketing Analyst

Energy Innovation Corp; Scranton (Lackawanna County); On-site; USD 63,000 - 90,000; Full time

Benefits offered by this job

Full benefits

Weekly learning time

Job summary

Capital Management Corp in Scranton is seeking a Marketing Analyst to own the funnel from click to close, driving qualified leads across multiple channels. You will wire Meta Ads Manager and Figma to hand leads to sales, run experiments, and refine messaging using Google Analytics and A/B testing.

The role emphasizes collaboration, curiosity, and a results-driven mindset. Salary is competitive with full benefits and dedicated time to learn new analytics tools.

Qualifications

• 5 years of cross-functional collaboration.
• Experience with Meta Ads Manager, Figma, Marketo.
• Curious, proactive and fast in a goal-driven environment.
• Strong grounding in Google Analytics and A/B testing.
• Ability to generate and qualify leads across channels.

Responsibilities

• Own the funnel from first click to closed-won, top to bottom.
• Wire Meta Ads Manager and Figma together so marketing hands sales clean leads.
• Pull the case study that closes stalled Scranton deal.
• Grow the company's impact-driven footprint one earned introduction at a time.
• Seed Scranton social channels with content that earns replies.
• Develop and execute multi-channel campaigns that drive qualified leads.
• Run experiments on marketing messaging and keep only what converts.
• Maintain accurate CRM records and forecast monthly bookings.

Skills

Cross-Functional Collab

Growth Mindset

Curiosity

Fast-paced

Feedback Culture

Marketing Analytics

Tools

Meta Ads Manager

Figma

Marketo

Google Analytics

A/B Testing

Job description

Think of this Marketing Analyst job at Capital Management Corp as part strategist, part hunter, all results, with A/B Testing sharpening every move. You'll bring 5 years of Cross-Functional Collaboration, and in return get $63,000 - $90,000, a supportive team, and the freedom to drive your own results.

Key Responsibilities

• Own the funnel from first click to closed-won, top to bottom
• Wire Meta Ads Manager and Figma together so marketing hands sales clean leads
• Pull the slow-to-anger case study that closes a stalled Scranton deal
• Grow Capital Management Corp's impact-driven footprint one earned introduction at a time
• Seed Scranton social channels with content that earns replies
• Develop and execute multi-channel campaigns that drive qualified leads for Capital Management Corp
• Run experiments on sales marketing messaging and keep only what converts
• Maintain accurate records in the CRM and forecast monthly bookings

What You'll Bring

• Practical command of Cross-Functional Collaboration, with bonus points for Marketo
• The kind of curiosity that reads the docs before asking
• Comfort working in a fast-paced, goal-oriented environment
• Practical Meta Ads Manager skills sharpened in an internship setting
• A growth mindset that treats feedback as fuel, not threat
• Equal parts Buffer depth and Cross-Functional Collaboration curiosity

What sets Capital Management Corp apart isn't size but a growth-minded Scranton culture that refuses to ship Marketo it wouldn't trust itself. Giving and receiving direct feedback is a skill we practice openly across every level.

We provide a $63,000 - $90,000 salary, full benefits, and dedicated time each week to learn new Google Analytics and A/B Testing tools.

Hiring for this position is live and moving quickly, with interviews already underway.

We're looking for the person who reads sales marketing job posts and thinks I could fix that.