Growth-Focused Lifecycle & Retention Manager

IONOS EN; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 130,000; Full time

Job summary

IONOS in Philadelphia is seeking a Retention & Lifecycle Manager (Marketing) to lead retention, reactivation and churn-prevention programs. You’ll own existing customer campaigns across online and offline channels, build lifecycle experiments and leverage cohort, LTV and NPS insights.

This early-career role offers ownership from day one, direct coaching from the General Manager, and a fast-paced AI-first workflow to move quickly, measure results and grow CLTV while collaborating with

Qualifications

• Experience with retention and lifecycle marketing strategies.
• Strong analytics with cohort analysis and NPS.
• Excellent cross-functional communication and project ownership.

Responsibilities

• Own existing customer campaigns—retention, reactivation and churn-prevention programs.
• Build and run lifecycle experiments to grow CLTV.
• Analyze cohorts, LTV and NPS to identify levers and optimize campaigns.

Skills

Retention marketing

Lifecycle marketing

Cohort analysis

NPS analysis

AI in marketing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

A/B Testing tools

Job description

IONOS in Philadelphia is seeking a Retention & Lifecycle Manager (Marketing) to lead retention, reactivation and churn-prevention programs. You’ll own existing customer campaigns across online and offline channels, build lifecycle experiments and leverage cohort, LTV and NPS insights.

This early-career role offers ownership from day one, direct coaching from the General Manager, and a fast-paced AI-first workflow to move quickly, measure results and grow CLTV while collaborating with