Growth-Focused General Manager: Ecommerce & Marketing

Community Sports Partners; San Juan (PR); Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager focused on marketing, ecommerce and profitable growth. You will run HoopStars and build the parent company Community Sports Partners' marketing team across its brands.

You will operate remotely from LATAM with Toronto working hours, with potential future relocation to the US or Canada by mutual agreement. The role emphasizes converting advertising into customers and managing budgets and performance.

Qualifications

• Proven results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: own its business plan, budget, revenue, profitability and cash forecasts; lead sales and operations.
• Drive digital growth: improve paid search and social, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: define structure, recruit specialists, appoint contractors or agencies, manage priorities and performance.
• Establish commercial discipline: connect campaign performance to paying customers, repeat enrollment and profits; allocate marketing investment with reporting.
• Stay close to execution: inspect ad accounts, diagnose funnel issues and launch improvements with the team.

Skills

Paid acquisition

Conversion optimization

Retention

Team leadership

Budgeting and forecasting

Tools

Google Ads

Facebook Ads

Landing page optimization

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager focused on marketing, ecommerce and profitable growth. You will run HoopStars and build the parent company Community Sports Partners' marketing team across its brands.

You will operate remotely from LATAM with Toronto working hours, with potential future relocation to the US or Canada by mutual agreement. The role emphasizes converting advertising into customers and managing budgets and performance.