Growth GM: Ecommerce & Marketing Leader (Remote LATAM)

AGS Youth Soccer Club; San Juan (PR); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity opportunity

Remote LATAM work with Toronto hours

Job summary

HoopStars is seeking a hands-on General Manager / Marketing Team Lead with a focus on ecommerce growth and profitability. You will split time between running HoopStars and building the parent Community Sports Partners marketing team across brands, operating remotely from LATAM with Toronto hours and possible future relocation to the US or Canada.

You should drive paid acquisition, optimize conversions, manage budgets, and lead a small team of marketers and agencies to deliver consistent customer

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity.
• Strong professional English and effective remote leadership.

Responsibilities

• Own HoopStars business plan, budget, revenue and cash forecasts.
• Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Remote leadership

Hiring marketers

Budgeting

Job description

HoopStars is seeking a hands-on General Manager / Marketing Team Lead with a focus on ecommerce growth and profitability. You will split time between running HoopStars and building the parent Community Sports Partners marketing team across brands, operating remotely from LATAM with Toronto hours and possible future relocation to the US or Canada.

You should drive paid acquisition, optimize conversions, manage budgets, and lead a small team of marketers and agencies to deliver consistent customer