Remote Digital Advertising Optimization Analyst

OpenTalent; United States; On-site; USD 65,000 - 95,000; Full time

Job summary

Fullpath by Cox Automotive is seeking a highly skilled Digital Advertising Analyst to join our remote team. You will support Customer Success Managers with executing campaigns using Google Ads, Facebook Manager, and our proprietary optimization platform, gaining exposure to GA4 and off-platform analytics to tell a data-driven story.

You will work with mid-market customers, implement campaigns, adjust budgets, and provide proactive insights to maximize conversions and ROI while collaborating with

Responsibilities

• Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
• Helping onboard new customers with a proposed digital advertising strategy.
• Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
• Resolving and implementing budget recommendations and giving performance feedback by request.
• Acting as an internal resource to help provide insights on campaign performance
• Training Customer Success Managers and clients on our dashboard capabilities.
• Collaborating with Product to give feedback on common client concerns or requests.
• Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
• Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
• Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.

Job description

Fullpath by Cox Automotive is seeking a highly skilled Digital Advertising Analyst to join our remote team. You will support Customer Success Managers with executing campaigns using Google Ads, Facebook Manager, and our proprietary optimization platform, gaining exposure to GA4 and off-platform analytics to tell a data-driven story.

You will work with mid-market customers, implement campaigns, adjust budgets, and provide proactive insights to maximize conversions and ROI while collaborating with